Rihanna To Launch A Fashion Label With LVMH

Conquering the music world is not just enough, Rihanna whose beauty brand, Fenty, was hailed as one of the most innovative brands in recent times is set to launch a fashion line.

Rihanna already has a lingerie line Savage x Fenty and a collaborative effort with Puma under her belt. This would be a walk in the park for the girl who seems to turn everything she touches gold.

LVMH, which is owned by the fashion titan Bernard Arnault, said they could not comment. With her huge fan base and tens of millions of social media followers, Rihanna is one of the most powerful style influencers on the planet. A regular on the front row of fashion shows, and particularly at Dior in Paris, the singer has also proved herself to be a canny creator. As well as her Fenty line she upped sales at Puma when she became its creative director, and has also dipped her toe into lingerie. Her Fenty Beauty operation — which involved a hook-up with LVMH — racked up sales of more than $100 dollars (88 million euros) within weeks of its 2016 launch. WWD said that her planned luxury brand, which will take in ready-to-wear as well as leather goods and accessories, could be launched alongside her ninth album later this year. A new large-scale luxury label — especially one led by a black woman — would be huge development in the fashion world.


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