Rihanna Disrupts Luxury Fashion World, Joining LVMH With ‘Fenty’ Brand

Already a bold trendsetter on the pop stage, Rihanna is also breaking barriers in the makeup and fashion industries.

The 31-year-old Barbadian singer has partnered with the historic LVMH Moët Hennessy Louis Vuitton fashion house, becoming the first woman of color to have a label under LVMH and the first woman to start an original brand for the world’s largest luxury group.

The new label is named Fenty, after the last name of the singer (born Robyn Rihanna Fenty). It’s an expansion of her cosmetics empire of the same name, launched in a 2017 partnership with LVMH.

The Paris-based Fenty line, which will include ready-to-wear clothing, shoes and accessories, will launch this spring 2019 season as the first house established by the group since Christian Lacroix in 1987, joining legacy brands like Dior, Givenchy and Fendi.

“Designing a line like this with LVMH is an incredibly special moment for us,” Rihanna said in a statement from the LVMH group on Friday. “Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.”

It’s a big moment for the exclusive world of luxury fashion says Tanisha Ford, an associate professor of Africana studies at the University of Delaware.

Ford, who writes about fashion and black identity, says, “We see a woman of color with this much creative control in a luxury market where typically European men have dominated.”

Source: https://www.npr.org/2019/05/12/722519647/rihanna-disrupts-luxury-fashion-world-joining-lvmh-with-fenty-brand

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