Fashion

Developing a Fashion Collection Plan

As you think about the overall size and breadth of your fashion collection, you should identify the number of items required to fulfil your vision, but cross-reference that with a reasonable assessment of what can fit in a store, on a website or into a retail account’s buy. There are three fundamental elements to planning …

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Fashion News

Creating a Business Plan

A business plan is an essential tool, not just for raising investment, but also for clarifying your goals and objectives and communicating these to your wider team of employees, business partners and clients. There are five essential components: A business plan is an essential tool, not just for raising investment, but also for clarifying your goals …

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Fashion

Creating Brand Awareness

In fashion, creating brand awareness is essential, the person designing and developing the product is often also responsible for the advertising campaigns and the brand communication. As a creative director, you will be overseeing multiple parts of the marketing mix.   Know Your Customer: A designer should keep a specific target customer in mind as …

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