Mr Gbenga Totoyi, a human resource expert explained everything a startup need to know about business structuring. He explained that human resources helps one do business without emotional distraction. In an organisation, there should be: Structure – are designated roles in a business which every employee fully understands. Policies – are already-made decisions to cover …
Mr Chigozie Amaraegbeni held the class on growth and the importance of branding. Key factors in planning for growth: Research into our market. Segment your market. Customer identification. Determine the customer acquisition cost of your customers. How do your customer talk/want to be spoken to. Develop a marketing strategy. Execute. Learn quickly and adapt. Three …
To fully understand this concept, the expertise of Mrs Sola Babatunde, Founder of OSC College of Fashion, was implored. A product developer designs and builds a product for eventual sale. This person must have a strong understanding of product development and production, and ensure profitability. To start product development you have to: Identify the market. …
Chuks Ogene (Sunesis), is a creative entrepreneur (one who makes creative ideas profitable). He is known for his endeavours in design, fine art, brand communication, creative/art directing, fashion photography among others. On the four brand quadrants to know where your business lies and how to effectively brand it are: High Intellectual These are products that …
The fashion industry is encompassed with glamour but beyond the red carpet, the five-minute runway shows and photo shoots is an industry that needs funds to run just like any other. Taking a peak behind the curtain, one would see that a lot of fashion entrepreneurs sway towards the creative part of the industry and …