Chidinma Aaron on Sunday defeated 12 other finalists to win the 2018 Miss Nigeria beauty pageant crown.
The contestants were Ntan Nton, Egede Lagele, Thomas Mseve, Ameh Munirah, Otunba Ifunaya, and Shitta Remilekun. Others are Tizhe Usa Miriam, Okudili Odinaka Doris, Agida Stephanie, Ugwu Ijeoma, Aaron Chidinma Leilani, and Dunu Chisom Olivia.
The final five were Dunu Chisom, Ntan Sharon Nton, Ameh Munirah, Agida Stephanie and Aaron Chidinma Leilani. Dunu Chioma became the first runner-up, while Ameh became the second runner-up.
Chidinma Aaron who winner of the pageant will take home N3 million, a luxury apartment and an automobile. She takes over the crown from Mildred Ehiguese who won the 2017 edition.
David Messan, a business strategist, and investor held a masterclass in the 360 Creative Hub as part of our Fashion Business Series. The masterclass was an intimate, roundtable of 15 young entrepreneurs.
The topic centered around growing a successful business through partnerships.
He started by talking about the importance of vision and how important it is to have clarity in your business. And in addition to financial capital, the strength of people capital. For one to be able to get the right profit they need the right people.
To sell anything, talk about the benefits of your product. Copy a popular style and when you get customers slowly migrate into your personal style.
For a strategy to manifest, you need to know how to strike: never stop talking about your business, don’t be too humble to be stupid, learn to talk.
When things aren’t going well, learn to take a break and re-strategize but not quit. The customer should influence your strategies and your business model.
Part of a brand strategy is keeping imagery in mind. The brand logo should be simple, relative and memorable.
Some vital questions you need to ask yourself before starting a brand or launching a product are: Who is your target audience? What is your brand story? What are you aspiring to be? What do you want to have gained by the end of this session?
Shooting Techniques: Rule of thirds
The rule of thirds is a guideline which applies to the process of composing visual images such as designs, films, paintings, and photographs. The guideline proposes that an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along their intersections. Proponents of the technique claim that aligning a subject with these points creates more tension, energy and interest in the composition than simply centering the subject.
Film Story Board
A six-board to show different scenes and how they’re connected.
– Visuals help define a brand’s identity and communicate the vision of the brand.
– Creates better experiences.
– Shows off details.
– Create visuals that are memorable.
– Get creative and think outside of the box.
– Be consistent.
PR and publicity
Word of mouth
– A strategic management and lean startup template for developing new or existing business model.
– It gives you the structure of a business plan without the overhead.
Business Model Main Drivers
– Focus; Is the stripping away of so many pages of a traditional business plan.
– Flexibility; It’s a lot easier to tweak the model and try new things.
– Transparency; much easier to understand.
The first set of questions one must ask themselves when starting a business or launching a product is the cliche and obvious one:
What is your product?
Who is it for?
How do I get it out?
These questions when answered in all honesty and clarity is the blueprint to knowing what you want to produce and for whom.
Fashion startups have a tendency of multi-tasking, this saves finance, but the idea of really building a brand is to know when to seek help. One man cannot do it alone. In a situation where you can’t afford to hire, then contract.
As a designer one must create a niche and the best way to do so is to identify you signature. A way of cutting, layering or perhaps, colour. Most top designers all have a signature, a mood that comes to mind when a designer’s name is mentioned. You need to find a way to marry your signature to the trend at any particular time.