Rihanna Disrupts Luxury Fashion World, Joining LVMH With ‘Fenty’ Brand

Already a bold trendsetter on the pop stage, Rihanna is also breaking barriers in the makeup and fashion industries.

The 31-year-old Barbadian singer has partnered with the historic LVMH Moët Hennessy Louis Vuitton fashion house, becoming the first woman of color to have a label under LVMH and the first woman to start an original brand for the world’s largest luxury group.

The new label is named Fenty, after the last name of the singer (born Robyn Rihanna Fenty). It’s an expansion of her cosmetics empire of the same name, launched in a 2017 partnership with LVMH.

The Paris-based Fenty line, which will include ready-to-wear clothing, shoes and accessories, will launch this spring 2019 season as the first house established by the group since Christian Lacroix in 1987, joining legacy brands like Dior, Givenchy and Fendi.

“Designing a line like this with LVMH is an incredibly special moment for us,” Rihanna said in a statement from the LVMH group on Friday. “Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.”

It’s a big moment for the exclusive world of luxury fashion says Tanisha Ford, an associate professor of Africana studies at the University of Delaware.

Ford, who writes about fashion and black identity, says, “We see a woman of color with this much creative control in a luxury market where typically European men have dominated.”

Source: https://www.npr.org/2019/05/12/722519647/rihanna-disrupts-luxury-fashion-world-joining-lvmh-with-fenty-brand

6 Trends That Dominated At Arise Fashion Week 2019

The vibrant fashion that is inherent in the always bubbling Lagos street style scene saw an upgrade over the past weekend with Arise Fashion Week 2019 which married that vibrancy and rebellious individuality with the glamour that comes with Fashion Week. From the runway to the guests in attendance and the spill over glamour which made its way to social media, the infectious fashion fever made the long Easter weekend all the more enjoyable for everyone. Over the past three days, we witnessed several talented designers showcase their new collections to a crowd of international fashion press, critics, enthusiasts and so much more, ushering us into a new fashion season with new trends to gush and obsess over,

From upgraded classics to a possible new favourite among the edgy fashion crowd, here are the trends that were in high rotation at ARISE Fashion Week 2019 and you would be seeing come this new season:

When it comes to the wardrobe basics, the white shirt has always been a winner amongst minimalists and non-minimalists alike. Although the classic white shirt has always been more of a foundational piece of clothing rather than the star of the show, designers like Mwinda, Tzar, NKWO and Loza Maleombho are giving us a new and revitalized take on this classic piece of clothing which doesn’t just bring a look together – like the classic white shirt has been doing – but rather is a look in and of itself.

6 Trends That Dominated At Arise Fashion Week 2019

ARISE Fashion Week 2019 Trends

April 19 to 21 2019, saw some of African and global fashion’s elite gathered at Lagos Continental Hotel, Victoria Island to celebrate some of the biggest industry designers and creative entrepreneurs.

In a world where we’ve seen it all, we can be likened to running on a treadmill searching for that revolutionary style on the runway. With every fashion week comes an influx of new designs or a re-interpretation of an old one, what colours we should be wearing and what clothes should be burned when we get home.

This guide serves to drive you in the right direction. Think of it as a mood board for your own personal interpretation. For seasons may come and go, fashion may fade but style – personal style – is eternal.

Here are the Autumn/Winter ’19 fashion trends from ARISE Fashion Week 2019.

Wrap Skirts

What do you do when you don’t want the restrictions of a skirt and the stereotypical look a wrapper will draw from passers-by? You go for a wrap skirt. As seen on Torlowei, it is tied around the waist into a knot or bow to create a stylish finish. This style of skirt is a one fits all. It can be paired up with heels, dressed down with flats and worn to the beach. It’s as functional an outfit as it is versatile a style. You can barely go wrong with this.

For more: https://guardian.ng/life/arise-fashion-week-2019-trends-the-lust-list/

Why Women Wear High Heels

These were power heels, and they were worn by women from all over the world. They were leopard print, or green and scaly. They were amaranthine and violaceous and subtly velvet. They were black and shiny as Japanese lacquer, with a shock of red on the sole. Some were plain, but uncomfortable anyway. Perhaps I have embellished them somewhat in my imagination, my memory tempered by glamour. What is not in dispute is that all of these statement shoes invariably came with a steel-spined appendage like an exclamation point: stiletto, the heel named for a dagger. For the women whose feet put up a fight, these shoes were changed out of and put away, smuggled in and out of the building in handbags, like weapons.

What confines, impoverishes, exploits, enslaves, oppresses, sickens, bloodies, rapes and kills women are not generally clothes or shoes, but rather laws and societal norms. Prejudice. Misogyny. White supremacy. Transphobia. Homophobia. Predatory corporations and unfair labor laws. Discriminatory work and hiring policies. Lack of legal protection from violence in the workplace, home and street. Non-enforcement of existing protections. Weaponized bureaucracy. Overpriced women-specific services. Medical sexism. Religious sexism. Barred access to property ownership, financial management, a credit card or a checkbook. Threat of violence in public spaces, both physical and virtual, and on public transportation systems. The mobility of women is and has been restricted physically through fashion, but most of all it has been restricted legally, financially, professionally, medically, intellectually, sexually, politically. That is to say, systemically.

The dominant narratives in society and media still struggle to see women as individuals. We are more often flavors, types. Public feminist intellectuals are routinely castigated for criticizing individual women with whom they disagree, even when that disagreement has not been expressed in a gendered or sexist manner. It comes up a lot when women fight about whether or not they should wear high heels.

When women are not seen fully as people, we are all the same, and criticizing one of us means criticizing all of us.

Source: https://www.theguardian.com/fashion/2019/mar/20/sex-power-oppression-why-women-wear-high-heels

8 cover letter mistakes to avoid and top tips

Do be succinct and clear

Take it from Kate Blythe, the chief content officer at Matchesfashion.com when she says that most hiring employers don’t have a lot of time to read applications. Be sure to keep it short, clear, and free from unnecessary information. “When submitting a cover letter remember that the people you are applying to are usually incredibly busy, have a huge pile of cover letters and CVs to read through and therefore need to be impressed by you quickly. Don’t overwrite a cover letter – keep it short and well written. Make sure it includes only the most relevant highlights of your career and personal information. Employers want to know that you understand what it is you are applying for, why the business is unique and why you are the right person for the job,” says Blythe.

Sameera Hassan, global director of marketing and communications at Farfetch, has a similar view: “Be clear on why you want to work for the brand and why you want to work within that particular position, knowing what you can offer and what you want to gain in return,” says Hassan.

Don’t flatter

When it comes to writing a cover letter, it’s essential to avoid clichés and the overuse of hyperbole. Stephanie Jemmett is the talent acquisition partner at Condé Nast International, and has seen her share of less-than-ideal cover letters. “‘I have a passion for fashion’ is a phrase we receive in applications day after day,” says Jemmett. “Don’t be too obvious around the role or the company and think outside the box – tell us about the first Vogue cover you saw or the first article that resonated with you.”

Do show your personality, but keep it professional

Remember that you want your cover letter to stand out, but to also speak to your knowledge and understanding of the business. Hassan explains that a great candidate has a “sense of the brand culture and levels of formality” so use this as a basis if you’re stuck.

Image credit: Getty Images

Don’t copy and paste

Whatever you do, don’t use the same cover letter for a handful of different job applications, and don’t regurgitate the company’s values or mission statement. These things seem lazy and show that you lack an understanding of the role.

Claire Birch, who is the human resources director at The Communications Store, notes that if you’re stuck, look to the team and their recent work to guide you. “Don’t copy and paste and be generic. We know how tough applying for jobs can be and the rejection that comes with it, but be creative with the content and the way you deliver your message. If going ‘out of the box’ is not for you, then tailor it to the company and show them the person behind the letter. Research the company, look at their work or clients, why are they interesting to you, but please avoid repeating back copy from the website,” she says.

Don’t send without triple-checking what you’ve written

Things like grammar, spelling, and accuracy are so, so important. According to Birch, failing to look over your work can really ruin an otherwise great application. “It seems obvious but sadly we still receive cover letters addressed to other companies or employers or applying for the wrong role. It’s such a shame as that all-important first impression is blown! Check and double-check [what you’ve written] – spelling and grammar count, especially for communications roles,” Birch explains.

Don’t repeat your CV

As Jemmet advises, ensure you don’t overlap information on your CV and cover letter, as it essentially just wastes the employer’s time. “Do not repeat yourself. The cover letter is a chance for you to showcase what is not on your CV and should be tailored to the specific role you are applying for. Most importantly, why you are interested in the role specifically, accompanied by any relevant experience, why you would be suitable and how your skills could be transferable to the role,” she notes.

Who does it concern?

When it comes to waiting for a response, Hassan hints that it isn’t wise to chase or follow-up in the first 24 hours. Instead, wait a few days before you reach out – application volumes might be extremely high. Hassan also notes that it’s best practice to only follow up or loop in those “directly involved” rather that the entire business.

Source: https://www.vogue.com.au/vogue-codes/news/8-cover-letter-mistakes-to-avoid-and-top-tips-from-vogue/image-gallery/ad32a46fb254ad975c8984ff8464f8d4

10 Tips on Starting Out as a Creative

Global employment in the creative sectors is booming. In the EU, the cultural and creative industries employ more than 12 million people, according to the European Commission, while the Mayor of London’s office reports that the capital’s creative sector accounts for one in six jobs. The National Endowment for the Arts also estimates the arts employed 4.9 million workers in the US in 2018.

However, gaining entrance to the creative workforce is notoriously challenging, in whichever continent you reside and job function you wish to work. Here, BoF condenses advice and insight from creative professionals across the fashion industry on how to stand out when starting out.

Ask for Opportunities
Drew Elliot, co-owner of Paper Magazine.

“If you want to reach out to someone, it’s never going to happen if you don’t ask. It’s so important to have the confidence to know that someone’s going to pick it up. At the end of the day, everyone’s rooting for you. You just have to figure out the right route for you. Everyone asks me, ‘how should I get started?’ Just get started.”

Continuously Update Your Skill Base
Fabien Baron, art director and founder of Baron & Baron.

“Throughout my career, my point of view has remained very consistent, I’ve stuck with it all my life but what I have changed is what I can do. I learned other skills — photography, copywriting — a lot of other things that allowed me to have that point of view in different mediums. The more you know, the more you learn, the more knowledgeable you are, and the better able you are to resolve problems.”

Look Past the Glamour
Birgitta Toyoda, head of styling at Streeters.

“This is an exceptionally tough industry and, because it is seen as outwardly glamorous, there are a lot of people who want to work within it — it’s not; it’s a lot of hard work. You need to be prepared to work all day, every day. This job is not about being fabulous — I can’t stress that enough. It’s about having the responsibility to do your best for others.”

Pay Attention to the Details
Alan Prada, deputy editor of Vogue Italia and L’Uomo Vogue.

“It’s good to be super creative, it’s important to have great ideas and to be capable of creating controversy when appropriate — but it’s also the method: how you approach your work. For example, someone [who] writes an email that is well done, with good punctuation — that’s valuable. The formal part is still important [because] from this, you can see the method that an individual will bring to all of their work.”

Network Vertically and Horizontally
Musa Tariq, head of marketing at Airbnb.

“The biggest mistake people make is [that] they try to network up. Take your time and play the long game — network across and below, because I bet you, in the long run, you’ll find it a lot more effective… The best time to build your network is when you don’t need something. It’s obvious when you’re the type of person who reaches out only when you need something.”

Find the Tools for Success
Joe La Puma, SVP of content strategy at Complex.

“If you have a medium, the tools are there for you to do it. Once you start your own thing or work at a company that fuels your passions, you can be prepared for it. When I was younger and trying to intern, I didn’t have those opportunities. Now you have the tools. You can really educate yourself on this culture.”

Trust Your Gut
Susanne Tide-Frater, brand and strategy director at Farfetch.

“A buyer will inevitably get it wrong at times because we’re not in the rocket science department here. It is about predicting, it’s about envisioning, it’s about knowledge that people have accumulated, but in the end it’s the gut that will steer them.”

Listen to Seniors and Juniors
Jodie Chan, director of marketing and communications at Altuzarra.

“You have to listen to other people’s perspective and respect their opinions, whether or not you agree with it. It’s about being open to collaboration and ideas, whether it’s from an intern or your boss. It’s very precious when someone shares an idea with you, so it’s important that you listen.

Demonstrate Creativity First
Christine Nagel, in-house perfumer for Hermès.

“Technical ability arrives with time, but the creativity is either within you or it’s not. Do not be afraid to dare… It’s OK to be wrong, and I would prefer to be wrong having been audacious than not be audacious and be right. ”

Prepare to Problem-Solve
Olu Michael Odukoya, art director and publisher.

“Creativity is largely about problem-solving. Your work becomes part of a long chain of responses — you take in the stimuli around you and you look for a way to solve the problems that they present to you, and then you create your own new propositions. The key is learning to express other people’s experiences in such a way that they feel they’re reliving them. It’s all about being a good communicator. And respect — both earning it and paying it.”

Source: Businessoffashion.com

The Hub’s Participation In The UK Study Tour

The journey started at Fashion Foundry which is situated in a building where artists and creative enterprises call home. Alan gave us a quick tour of the space with works of designers and a workroom. We met Rory and May, some designers that work from the space, and I conversed with Rory who collaborates with the British Museum, Royal Opera House and Art Fund to make custom prints for accessories. And this was one of the overall lessons I took home; collaboration, an agent of growth.

The next stop was the Cultural Enterprise Office. The Cultural Enterprise Office was set up for the purpose of supporting Scottish entrepreneurs. It’s the first and, possibly, only one of its kind in Scotland. They take entrepreneurs who are given a specific solution to whatever their needs might be. These solutions could include mentorship, financial assistance, and masterclasses.

After that, we went to Many Studios, an art exhibition gallery with open-air offices that serves some of Scotland’s most talented artists. Miranda Palombo, the Managing Director, gave us a tour of the space, an artistically demarcated white painted haven. Two of the artists we met were Siobhan and Michael John, an upcycle designer and a rubber shoe designer. Siobhan sources for old denim trousers and transforms them into jackets and hats, while Michael’s shoes are made with recycled rubber.

We spoke to Ms. Newman, the manager who is also in charge of handing the designers by getting them mentorship among other things, and she emphasized the importance of heavily curating one’s craft and finding a niche.

Nigerian designer, Sam Soboye, was a breath of fresh air. We walked into his store, and for the 15 minutes that we were there, it felt like we were back in Nigeria; he changed the music playing from the laptop from pop to afro hip hop; the Ankara decorations and the colorful clothes. We talked about his 17-year in business. “You must never give up,” he said. “If I count the number of times I’d been rejected by a major retail store or told I shouldn’t do this; I’d have shut down by now.”

The Design Museum where we met Curator-at-Large, Ameena M. McConnell, who spoke to us about the history of the museum and her role as the curator. “An artist has to be original,” she said when asked what makes her choose a particular artist.

Ms. McConnell went on to show us the exhibition of David Adjaye titled Making Memory. An exhibition inspired by architecture, people and black history.

We went on to our second stop, a tour of the Second Home Holland Park, a co-working space.
The last stop for the day was with Tabitha Goldstaub and Anushka Sharma, serial entrepreneurs who talked to us about the importance of thinking outside the box and creating a disruption that moves the society forward.

Ono Bello’s Fashion Blogging Masterclass

Fashion Maven, Ono Bello, had a masterclass in collaboration with 360 Creative Innovative Hub and this is what she had to say:

When you start your website, you might not make money for a while. Look at your competitors and see where you can stand out.

Start by registering your domain name. Research on the kind of content you want to create and be consistent.

To get people to know what you’re doing use newsletters, Whatsapp broadcast messages, social media e.t.c.

The future of fashion blogging is video content.

How Can New Technologies Help Make Fashion More Sustainable?

Fashion’s environmental footprint is one of the largest of any industry in the world, although it’s nearly impossible to measure the true scope of its impact. (The oft-quoted stat that it’s the second most-polluting industry in the world has been disproven several times over.)

However, according to a 2018 report released by the United Nations Economic Commission for Europe, the apparel industry produces 20 percent of global water waste and 10 percent of global carbon emissions, while 85 percent of textiles — 21 billion tons — are sent to landfills each year. Consumers are purchasing more clothes, and keeping them for half as long, driven by fast fashion, fast marketing and a digitally driven thirst for newness.

And yet, while revenues increase when consumers buy more clothes, there is also evidence that implementing sustainable practises can actually increase profits. Allocating resources more efficiently, building better working conditions and using sustainable materials could boost margins by 1-2 percent by 2030, according to a 2017 report released by Global Fashion Agenda and Boston Consulting Group. When companies hold themselves accountable publicly, it can also create goodwill with consumers.

But how can the industry do better overall? That was the big question in a salon discussion at VOICES, BoF’s annual gathering for big thinkers in partnership with QIC Global Real Estate, held in November 2018. The group, populated with industry insiders leading the sustainability conversation, determined that fashion can make immediate changes by investing in biotech, sustainable packaging, air and climate and the circular economy.

When it comes to bioengineering fabrics — which some argue carry a lighter environmental impact than natural fabrics — the challenges come in scalability. How can substitutes for leather, for instance, be made easily available? As one participant noted, the industry “really survives on 10 fabrics,” many of which were developed hundreds of years ago. “Ten years is a blink of an eye in biotech,” one expert said.

In order to scale as quickly as the industry wants them to scale, the companies developing bioengineered materials — from biodegradable materials to lab-grown leather and synthetic diamonds — have raised hundreds of millions of dollars in hopes of meeting industry demand, even if consumer demand is currently minimal.

Source: https://www.businessoffashion.com/articles/voices/how-can-new-technologies-help-make-fashion-more-sustainable

HOW SUSTAINABILITY IN FASHION WENT FROM THE MARGINS TO THE MAINSTREAM

Banana Republic is plugging its vegan suede jackets. J. Crew’s Madewell brand is urging consumers to turn their “old jeans” into “new homes” through its denim recycling program. Even fast-fashion giants, such as H&M and Uniqlo, which by definition are the opposite of ethically sourced apparel, are touting organic collections or recycling initiatives. Nearly every apparel marketer is following consumer demand by leaping onto the green wagon.

“Sustainability used to be seen as a nice-to-have and a fringe trend, but now it’s a core differentiator and a way consumers are really deciding between brands,” says Lucie Greene, worldwide director of the Innovation Group and JWTIntelligence.com at Wunderman Thompson. New generations of buyers, specifically millennials and Gen Z, care more about the earth they’re poised to inherit and have adjusted their spending accordingly. Indeed, in a recent Nielsen survey, 81 percent of consumers said they felt strongly that companies should help improve the environment.

Of course, incorporating some type of environmentally friendly practices into a label could mean a variety of things. Some brands use recycled materials to produce their wares; others claim to recycle goods after they’ve been purchased. Uniqlo, for example, has a recycling drop-off bin at its stores for consumers to leave unwanted clothing. Other companies, like direct-to-consumer player Everlane, market radical transparency so shoppers know how goods are produced every step of the way. Sustainability can also mean ethical production, in which workers are treated fairly and paid well, and sourcing materials in an environmentally friendly way.

This lack of a clear definition of terms is proving both beneficial and burdensome for brands grappling with how to best market their environmental consciousness to consumers. Some have gotten in trouble for inauthenticity, or when common practices, like Burberry’s burning of excess goods last year, come to light on social media. Meanwhile, new apps for consumers provide brand ratings based on environmental impact, making it even more imperative for brands to get it right with their marketing messaging.

“It’s the Wild West out there right now,” says Paul Magel, president of the business applications and technology outsourcing division at CGS, a software company that works with retail clients. “Brands can tout what they want to tout. It’s not like there’s a government-mandated label that says ‘To use sustainable, it has to have these tenets.'”

From crunchy to conventional
Historically, brands that dabbled in environmentally friendly practices were considered crunchy and unconventional; in the ’60s and ’70s, the trend started to gain traction. Some brands, such as sportswear marketer Patagonia and womenswear label Eileen Fisher, have always incorporated green initiatives into their operations, but it was not until the early 2000s that green messaging filtered out into the mainstream, as mass market brands began to notice the potential benefits. In recent years, social campaigns like #fashionrevolution and #slowfashion, which encourage consumers to take a deeper look into how their clothes are made, have helped spread demand for more transparency.

Source: https://adage.com/article/cmo-strategy/sustainability-fashion-mainstream/316828/