Wumi O: The Fashion Business Beyond Fame

The first set of questions one must ask themselves when starting a business or launching a product is the cliche and obvious one:

What is your product?
Who is it for?
How do I get it out?

These questions when answered in all honesty and clarity is the blueprint to knowing what you want to produce and for whom.

Fashion startups have a tendency of multi-tasking, this saves finance, but the idea of really building a brand is to know when to seek help. One man cannot do it alone. In a situation where you can’t afford to hire, then contract.

As a designer one must create a niche and the best way to do so is to identify you signature. A way of cutting, layering or perhaps, colour. Most top designers all have a signature, a mood that comes to mind when a designer’s name is mentioned. You need to find a way to marry your signature to the trend at any particular time.

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