How to Grow Your Clothing Business.

grow your clothing business

The success of a clothing business is dependent on numerous outside factors. Seasonal changes, location, current trends in clothing, pricing and consumer interest are all major factors in whether a clothing business will succeed. In order to help a clothing business grow, certain steps must be taken by a small business owner. It may take years to gain a firm foothold in your local marketplace, but with time and patience, it is possible to grow and expand a clothing business, even in a small market.

  • Know your customers and what they want. Pay attention not only to current clothing trends in the fashion industry, but also what your customers wear on a daily basis. You may love the latest trends, but if they don’t mesh with what your customers want, you’ll be stuck with a lot of inventory you can’t move. Talk to your customers, observe what they wear and ask them questions about what they would like to see you carry.

  • Add in other related items to your store. In order to increase the average sale, adding in accessories and related clothing items may be necessary. Stock a full line of accessories, belts, shoes, purses and jewelry, and encourage your customers to create outfits instead of just buying a single item. The more you have available for your customers to use, the more likely they are to leave your store with more than they intended to buy.

 

  • Avoid falling into the sale price trap. If your clothing is priced high and you typically only mark items down a few times a year, your customers are going to notice this and only come in when they can save money. On the flip side, if your items are constantly going on and off sale, customers will wait until the last minute because they know if they do, they will get it cheaper. Aim for a consistent pricing strategy that matches what your local economy can afford, and offer regular but not overly frequent sales.

 

  • Market your clothing online as well as in your retail store. If your clothing business doesn’t have a website, create one. Even local shoppers may appreciate the ability to shop in the comfort of their own homes. Utilize auction sites to sell excess inventory items and hold special online sales to draw attention to your store’s online presence.

 

  • Open a store in a nearby town. If your business is doing well, the next step to further grow it is to open a new location in a different town, or you can move your current location to a more desirable area. If you’re making a profit and you can afford to expand, take action rather than wait.

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WAYS TO STAY MOTIVATED WHILE BUILDING YOUR FASHION BRAND.

STAY MOTIVATED

Are you generally a self-starter or do you need that extra little push? If you’re seeking ways to stay motivated in your fashion business, then you’ve come to the right place. Hopefully, these tips will help you in achieving daily self-motivation.

  • Have a strong awareness of yourself and what motivates you.

People can be motivated by many things. Money, fame, philanthropy, and freedom are a few. For some people, it’s competition or recognition. So, it’s good to have a strong understanding of who you are as a person and a strong awareness of what motivates you. Once you understand this, you’ll better understand how to motivate yourself.

  • Understand your purpose and calling.

What’s your big picture? I truly believe that we are all created by God for a specific reason and a specific purpose. If everyone did what they were called to do, the world would be a much better place. I truly think that a lot of people are miserable in this world because they are in jobs that they are not supposed to be in. God didn’t create you for that job and that’s why you’re miserable. You owe it to the world to be who you are created to be. So, let that be a motivation! Having that big picture understanding of who you are called and created to be in this world is crucial.

  • Have a strong why.

if your why doesn’t make you cry, it’s not strong enough. Your why can’t be that you love fashion. Yes, everybody loves fashion, but there needs to be more than that. What is going to motivate you when you’re tired and exhausted at the end of the night and all you want to do is go to bed? What’s going to motivate you when you’re sick and you’re not feeling well?

So, have a really strong why. Are you solving a problem? Are you trying to achieve financial freedom? Are you trying to just spend more time with your family and have a better way of life? Thus, what is your why? That’s really important.

  • Choose fear or faith.

So, what’s the chatter that’s going on in your mind? Is it more fear-based or more faith-based? Your fear mindset will have you play that victim card and throw a pity-party. Thinking- “Why me or why am I not succeeding like everybody else?” Whereas faith fills you with positive affirmations towards yourself. Fear and faith are the exact same thing- believing in something you do not know will happen, will happen. It’s just that one is positive and one is negative. So, it’s your choice. Will you choose to tolerate fear or are you going to choose faith? It’s up to you to make the choice.

  • Check your attitude.

Attitude is super important for everything in life- not only for achieving your dreams in fashion. Do you have an expectant attitude? I like to wake up every morning with the attitude that anything can happen in a day- anything can change in a day! You have no idea what God is going to bring in your life, what person might come across your path, what phone call you might receive, or what e-mail you might get. So, why not wake up of every morning expecting that something good is going to happen?

Also, at the same time, have an attitude of gratitude. We have so many things to be thankful for and while we can’t control what happens to us, you can control your attitude and what you’re going to do about it. If you need a reminder sometimes, go online and read inspiring stories about how entrepreneurs got started or read stories about children in third world countries that don’t even have clean drinking water. Expectancy and gratefulness are key to maintaining a healthy attitude.

  • Stop being a perfectionist.

As I like to say, perfection is the enemy of progress. You will not progress in your business if you are a perfectionist.

I also like to say that perfectionism produces procrastination. You are not going to get anything done if you have to make it perfect all the time. Understand that it does not need to be perfect. Done is much better than perfect- especially when you’re starting a business and working on things. If you have time to worry about your mistakes, then you are not doing enough in your business. You might think that’s mean, but it’s true. So, work harder on your business and you naturally become less of a perfectionist. This is one of the most underrated ways to stay motivated because you’ll get more things done in your business and start seeing growth.

  • Have tunnel vision.

This is a big one. Have that tunnel vision where you are looking at your goals. You are not looking at what your competition is doing. You are not looking at what your friends are doing. You have that really laser focus strategy where you are only focused on what you are doing and you are not looking to the left, you are not looking to the right, you are solely looking at your goals ahead. The acronym for the word “focus” means to follow one course until successful. All you have to do is not get off course, just stay on the course. If you are running a race, the only thing that will stop you is quitting the race. Just stay on track and you will not get off track.

It’s also important that you don’t focus on your competition too much. Look at your top 10 competitors and yes that’s very important, but you don’t want to focus on it too much. That can start a “curse of comparison.” You don’t want to start to covet what other people have and think that their life is better than yours or they have it easier than you do. It’s good to look at where your competitors are doing so that you can one-up them, but you don’t want to make it a part of your everyday life and you don’t necessarily want to focus on it. You want to focus on your goals and where YOU are heading. Let your success- earned through hard work- keep you focused.

  • Observe your environment.

Physical Environment

Your environment includes both your work-space around you and the people around you. So, number one, where is your work-space and what does it look like? Figure out what works for you and maybe you need an office makeover. Maybe you need to cluster your goals on the wall so you can look at them every single day and know you’re headed in that direction. It’s also important that you have a dedicated work-space, so no working in your bed, no working in the living room or while you’re watching TV. Try to have a separate dedicated space because psychologically, you want your brain to start getting accustomed to where it is and when it’s time to work.

Social Environment

Now, the second part of the environment that I’ll talk about is the people around you. So, this is really, important. Are the people around you negative or positive? Are they supporting you and encouraging you or not? If they’re not, then they are not helping you at all. Just keep in mind that your friends and family, they love you, they have good intentions, but they don’t always know how to help you and so my tip for you is to stop caring what other people think.  Start getting around millionaires. If you want to be a millionaire, you better start hanging out with millionaires. You want to be a fashion designer, start hanging around designers. If you remove things from your environment, they are not going to have an effect on you and it’s the same thing for people. Change up your circle- very, very important.

  • What are you listening to and reading?

You have all heard the phrase- you are what you eat. Well, I believe you are what you listen to and you become what you listen to and read. So, what type of books are you reading? What are you listening to? What are you watching on TV? When you are getting ready in the morning, listen to a podcast. When I’m doing my hair and makeup and stuff, I’m listening to podcasts from top online marketers and other people in the business world that I want to become and I want to learn from. What are you filling your ears and eyes with? Pay attention to that because what goes in will naturally come out.

  • Speak positive things over yourself.

The bible says that we hold the power of life and death in our tongue and it’s so true. There are  two glasses of water, I spoke positive things to one glass and negative things to another glass. We are talking about glasses of water. I’m not even talking about people.  Over a period of 10 days, the water that they spoke negative things to turned black! So, if you’re speaking that to a glass of water, imagine how much more of an impact it is when you’re speaking it to a human being or yourself! So, every single day- wake up and tell yourself, “yes, I can do it. Today, it’s going to be the greatest day ever. I’m awesome. I’m amazing.” Speak positive affirmations over yourself.

So pump yourself up before you have a buyer phone call that you have to make or before you have to pitch to a store in person or when you don’t know what to post on social media! Tell yourself, “yes I have so many ideas, I don’t even know where to start!” And those ideas are going to come to you, I promise!

  • Stay healthy and work out.

If you have ever noticed- most successful people workout. They have an exercise routine and it’s not because they are trying to lose weight. It’s because they understand that when you keep your blood flowing in your body, everything is going to work more properly. You are going to stay healthy- this includes getting proper rest and taking care of yourself. Your business is not going to go anywhere if you are a wreck and your health is a mess. So, it’s important that you stay healthy. This will also add to your energy. I love working out purely for the energy. That energy is going to help you be in a better mood and it’s going to help you stay motivated to get things done.

  • Build momentum.

I truly believe that building momentum is one of the biggest ways to stay motivated in your business. Like the Law of Motion says, when something is in motion- it stays in motion. So, think of a ball rolling down the hill. The more it rolls down the hill, the more it picks up speed and the faster it’s going to go. Thus, if you have momentum going in your business, don’t stop! Don’t take a break. You might need to rest a little bit, but don’t let that momentum get away from you. A lot of times you are not motivated to do things because nothing is going on in your business or you have no customers buying things online. So, if there is nothing going on, make stuff happen. I don’t wait for people to come to me, I will go to you. I will find a way to make things happen in my business and that’s just the attitude that I have because I know once I have the momentum going, it is like wildfire. Also, more things are going to happen because now you are going to EXPECT them to happen.

  • Change up your routine.

Sometimes, we are just really bored because we do the same thing every single day. You get up at the same time. You have the same commute to work, go to the same office, come home at the same time, go to the same gym, etc. That can get boring and keep you unmotivated. So, change up your routine a little bit. Maybe go for a run or do some meditation or prayer. I like to think of it like working out. Personal trainers advise their trainees to constantly change up their routine because your body can get used to the same exercises and movements. Your body will grow accustomed to the movement and won’t be pushed like it was in the beginning. Your fitness routine, therefore, stops progressing. Once you stop progressing and growing in life or in your business, you are dying.

  • Reward yourself and celebrate.

It’s always important to look at how far you have come. You might think that you are not where you want to be, but I can guarantee that you are not where you used to be and that’s my motto. I might not be where I want to be today, but I’m not where I was yesterday. So, we should always be moving forward and giving ourselves credit.

We all have a lot going on. First, most of us are women. We are moms, we are stepmoms, we are very emotional creatures and we internalize a lot. Guys have it easy- I’m sorry but it’s true. It’s ten times harder for a woman to start a business than it is for man. Look at where you were six months ago, a year ago, five years ago, and reward yourself. When you accomplish a goal, do something for yourself. If you like to shop, buy something.

  •  Have an accountability partner.

Your accountability partner will tell you what to do and he/she is going to expect that you have it done. So, having that person to kind of report to or check in with is one of the crucial ways to stay motivated and achieve your goals. So, make sure that you tell someone what you are doing. Just by speaking it out loud, you are setting that intention. Tell the world, tell everyone, and especially tell someone that is going to hold you accountable. You are more likely to do something if you know someone is counting on you.

  • Visualize the win.

It’s important that you visualize where you want to be. Literally, close your eyes and imagine what your life would look like if you never had to work for someone again. Imagine if you could walk into your boss’s office and say, “I’m sorry, two weeks is my last day and I’m never coming back.” How amazing would it feel to walk away from your job because you have a business that’s profitable and paying you more than you are making at your full-time job? Start to visualize the win, daydream, and create vision boards. Vision boards are so, so powerful.  So, what do you want your life to look like? Start curating your envisioned life on a board and put it in front of your office, your computer, your lock screen, or wherever you are going to see it. It’s going to really help you stay focused on your goals.

  • Make it fun.

Building a business is a lot of work. It’s not always peaches and cream. It’s totally different from working for someone else and having a job that’s very specific. As a solo entrepreneur, you are responsible for everything. You are wearing many hats and there is a lot to juggle. You don’t really think about all the things you have to do until you are thrown into it. But even though it’s not always fun, you can create the fun.

  • Say no to make room for the yes.

This is a big one. Say no to make room for the yes. As women, way too many of us are people-pleasers. I’m sorry, but most of us are saying yes to everything. People ask us to walk their dog, “yes.” People ask us to watch their babies, “yes.”

We automatically say yes because we really want to please people and then we regret it later because we didn’t really want to do it. We probably didn’t even have time to do it. So, then you hate yourself and you hate that person for asking you when really it was your fault because you said yes. Stop saying yes- when you need to say no. “No” needs to become your new favorite word. For example, if someone asks you to get lunch and they are a negative person and all they do is complain, then why are you going to lunch with them?

You need to make room for the things that you really want. To do that, you MUST say no to the things that you might not really want or might not be worth it for you.

  • Don’t ever quit.

Quitting is a permanent solution to a temporary problem. You cannot fail if you don’t quit. Failure is necessary for success. So, as long as you just don’t stop, you will eventually succeed I promise. Refusal to quit will motivate you. If you’re the type of person that constantly quits and then takes time off- then you won’t stay motivated in your business. Stand your ground. You can’t ride the fence the whole time. Decide that you are going to put everything into this business and just do it and don’t ever quit!

  •  Last but not least, remove as much thinking as possible.

This is going to sound a little weird, but I just don’t like to think. First of all, my brain needs a lot of energy in order to think and I have very important things to think about. When you have to think about something, it often allows room for your feelings to start to emerge. And feelings are kind of iffy. Feelings can kind of start to sway you in a direction that your mind will tell you, you don’t want to go. So, you might have a thought, but then the feelings override the thoughts.

Therefore, if you remove the thinking as much as possible, then you don’t have to worry about your feelings and you can have emotional intelligence which is important. So, one way you can do this is to create a system. Systems are great because systems stand for Save Yourself Some Time, Energy, and Money. You might have to put in a little bit of time and effort in the beginning to create the system, but the time and effort that you save in the end far outweigh the time and effort in the beginning. So, start to remove your thinking, start to create systems and just do. You know it’s almost like acting like a robot and I know that sounds kind of horrible. Why would you want to be a robot? You are a human being and you have feelings, but your feelings are not necessarily good for your business. You need to start acting like a business owner and do whatever needs to get done. So, start being committed. Start doing what you said you would do long after the mood you said it in has left you. And that’s what commitment is all about!

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What Motivates Costumers In Fashion and Retail Business

Customer Motivation

Customer Motivation
A customer is the key person in any business. In fashion and retail business customer motivation is very important task.

Customer motivation is based on circumstances. In the past most people bought/make new clothes only when need arose, for a very special occasion or because their old clothes wore out.

The average person simply could not afford to buy more than basic necessities. In western society today discretionary income is large and people can buy/make new clothes frequently.

Therefore, buying motivation have changed people are able to buy clothes because they want. Buying motivation vary from consumer to consumer and from day to day. Motives are both rational and emotional.

Techniques that are based on customers motivation for purchasing:

A buying motive is the reason why the customer purchases the goods. Customers buy the goods due to several motives such as economic, social, psychological, etc.

To be Fashionable:
People may buy/make new cloth to make them they are trendy. To become fashionable to wear latest model dress is one of the important criteria. People with self-confidence don’t hesitate and are not confused while shopping.

To be attractive and impress other:
Consumer want clothes that make them look their best or that show their physical attributes. People also want to exhibit their label of taste or income through clothing. It is also way to express his status.

To fill an emotion need:
New cloth often helps people feel better psychology. Being secure in the feeling that they are wearing appropriate fashion helps them feel confident and self-assurance.

Styling features:
Styling features for instance color, texture, new look make a great role to create a positive buying motivation. People like to create their individual look based on their personality and try creating a different comfortable identity.

Practical consideration:
Consumer wants the best product at best price. Price is probably the most important practical consideration for the average consumer. Comfort, Brand label, Fabric, quality also takes role to make the change buyer motivation.

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How To Choose The Right Fabric For A Dress

Fabric For A Dress

As a fashion designer or fashion entrepreneur, you always want to understand what properties fabrics have and how best to use them on the customers body, functionally and aesthetically. Every popular fashion designer has strong understanding power of fabrics, how best to do the design with them and construct clothing from them.

Just drawing and best design idea is not the main skills for designer. Try to integrate your design ideas of the silhouette and details with the choice of fabric as you go along.

To make a fashionable and trendy garments, at first fashion designers need to pick the perfect fabrics. The fabric selection process is very complicated, because the wrong selection can mean a very unsuccessful project.

How fashion designers choose the perfect fabric for a dress: 
Here I will mention the some points to select the perfect fabric for a dress.

  • At first designer select the target customers like men, women and children then select the fabrics according to the customer and their age.
  • If you are the beginner designer, then you need to find a wholesale fabric supplier, someone who will be able to reliably provide you with the quantity of fabric you need.
  • If you want to buy lot of fabrics for your fashion house, then do not meet the middlemen in the sourcing process, go straight to the source.
  • To understand the diversity of fabric suppliers.
  • A quality less design can be improved with a fabulous fabric, but a high quality design infrequently works in a dreadful fabric. So fabric selection is the main parts for fashion designs.
  • Fashion designers select their perfect fabrics on the basis of season. In the autumn/winter they used more fabrics and lighter, breathable fabrics are used in the spring/summer dress.
  • However, now we tend to be able to wear a variety of fabrics in all seasons. Because today we live and work in heated and air-conditioned environments. In this reason, now fashion designers have flexibility to select their fabrics.
  • They consider the durability and functions of the fabric.
  • Select the more comfortable, exceptional and colorful fabrics for special occasion dress.
  • For everyday wearing garments customers are always avoid the dry cleaning option. So, designer should consider it.
  • When fashion designers want to make a flashy print or embellished garment to dazzle as a showpiece on the catwalk. Then they need a fabric that will show off design details of cut, seam lines and darts. But a woolly knit certainly would not allow for this design dress, but a simple plain weave would work well.
  • For getting a fitted silhouette close to the body can be make with a tailored woven fabric or bias-cut fabric or may be a stretch fabric.
  • For the poor weather conditions, designers consider the fabric and best construction finishes for perfect suited.
  • At last designer should consider about fabric cost.
  • Before making decision about fabric cost, it is important to select the level of the market you are targeting.
  • For making a couture garment fashion designer needs most high-quality original fabrics.
  • For High street design garments, they will be made from cheaper, high-performing fabrics that are durable and wash well.
  • For making children garments, designer try to select natural fabrics, try to avoid light-weave fabrics, select stretchable fabrics like elastic, knit and denim, wrinkle free fabrics, colorful fabrics, select light weight fabrics like cotton voile, silk and satin, comfortable and relaxed fabrics.
  • As a print or weave designer the process of textile design and garment design are less integral. The fabric tends to first be designed as a length and then the garment is cut from it. However, some of the most interesting print and weave designs can come from the knitwear approach where the garment shape develops along with the fabric sample so that they connect with each other.
  • Every fabric suppliers offers different fabrics, prints, colors, costs, and source mills. Here, a smart idea is for a fashion designer, to investigate the latest fabric trends and find out the reliable suppliers before purchase it. This process will save a design, lots of time and money.
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