Recap: GTBank Fashion Weekend

GTBank Fashion Weekend kicked off on Saturday with a slew of Masterclasses from top industry experts including Project Runway’s Mr. Jay and famed designer Dapper Dan.

Designers, both domestic and foreign all showcased in the runway with clothes ranging from edgy to soft to culturally relevant.

Designers included LaQuan Smith, David Tlale, Ituen Basi, Lanre Da Silva Ajayi.

Some pictures from the runway.

Adama Paris
Adama Paris
Gozel Green
Ituen Basi
Ituen Basi
Sukeina
Sukeina
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Fashion Week Marathon: What To Wear When You Have Nothing To Wear

Lagos Fashion Week is gone. The first of many that follow. The planning of fashion week goes through everything from weird skincare regime – vampire face mask, anyone? – to obnoxious fashion.

After Lagos Fashion Week, having ideas for what to wear might be a struggle. Especially, for the majority of people who do not have the cash flows of billionaires or the privilege of celebrities.

To help you get through the fashion week, a list has been compiled not to tell you what to wear exactly but to open your creative juices.

Ankara outfit and heel-less animal print shoe
Baggy ankara trouser, whtie sneakers and brown jacket with faux fur lining
Dapper looking men
Isiagu short A-line gown
white crop op, long jacket and blue skirt
white crop op, long jacket and blue skirt
Man in denim pants, over sized black hoodie and a parachute jacket
polka dots white button-up shirt, brown jacket, and black trouser
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Mr Sunesis’s Guide To Business Branding

Chuks Ogene (Sunesis), is a creative entrepreneur (one who makes creative ideas profitable). He is known for his endeavours in design, fine art, brand communication, creative/art directing, fashion photography among others.

On the four brand quadrants to know where your business lies and how to effectively brand it are:

High Intellectual
These are products that are highly needed like drugs, technology etc. Customers are drawn to these products because they need them and are willing to pay a lot of money for them.

Mr Sunesis with project manager Ms Uju [left] and Mrs Blessing, Founder 360 Creative Hub [right].
High Emotional
These are products that are not really needed but wanted. The products are primarily luxurious and expen

sive. Examples include: Versace, Apple etc.

Low intellectual

These are products that are needed but also not expensive like notepads, pen etc.
Low emotional
These are products that are neither expensive nor needed, they include Limca drink, Zara brand etc.

To effectively brand your company, ask yourself these questions:
What is it about?
Why should you do it?
How do I make it happen?
Where/who will t impact?

You also need to keep in mind that to design you need to go through a series of processes beginning with learning, asking questions, thinking before finally applying.

Mr Sunesis with some of the students
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Rufai Oseni: “Failing Is Not Necessarily A Bad Thing”

The fashion industry is encompassed with glamour but beyond the red carpet, the five-minute runway shows and photo shoots is an industry that needs funds to run just like any other.

Taking a peak behind the curtain, one would see that a lot of fashion entrepreneurs sway towards the creative part of the industry and neglecting the business side of it – which is the most important if you want to have a sustainable business.

Rufai Oseni speaking to the students.

To educate the young fashion enthusiasts is Rufai Oseni; a broadcaster with over 15 years of experience, an author and an all-round business man.

“Entrepreneurship is moving from one venture to another, consistently failing but without losing your sense of enthusiasm,” Mr Oseni said. He emphasized on the importance of not being afraid to fail because failing when starting a business is almost a guarantee.

Rufai Oseni

“Timing is everything.” Mr Oseni gave examples of some technology that would have been rejected if they actually came decades earlier. To break into your market, one must know when to do so.

On innovation, he gave a few sources where an entrepreneur can get one, with the primary focus being the customers. Watching trends, peer review and branding also being on the list.

After speaking extensively on the business side of fashion or any other business, he ended the session by giving a piece of advice: “business is a rational venture that needs an emotional fuel.”

Rufai Oseni
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