Style By Zenith Exhibitions

Some exhibitors at the maiden edition of the ongoing Lagos “Style by Zenith” Fair say they have recorded high-powered sales pitch at the market, which has attracted over 200 exhibitors.
Excited about the huge sales, the exhibitors commended the organisers of the fair, Zenith Bank and Fashion One, for the well organised business environment.
The exhibitors told the News Agency of Nigeria in separate interviews on Sunday that they had been able to create enough awareness for their products.
To them, the fair has created a veritable platform to showcase their products without financial commitments.
In addition, Point of Sales machines were also given to each of the exhibitors to ensure seamless business transactions, which will be returned at the end of the fair.
NAN reports that the “Style by Zenith” Fair is designed to showcase products of fashion, media, automobile, food, accessories, music and art industry.
An exhibitor, Aisha Adoga, producer of “Hands Hair”, who came from Benin, lauded the bank’s initiative, which she noted had created some business connections for her within Lagos and beyond.
“I am giving it to the organisers of this fair, it is the first one and I pray they are able to continue in subsequent years because this will revive most businesses in Nigeria,” she said.
Another exhibitor, Mosunmola Oladunni, Managing Director, Sweet Look World Concept, offered 20 per cent discount on her products — wigs, hair extensions and makeup products.
Oladunni said: “We are grateful to Zenith Bank for this because we were not charged a dime for exhibiting our products here.
“They prepared the ground and tents ready for us to display our products and sell, it is a rare opportunity and we cannot thank them enough.”
Oladunni, who noted that the fair was well organised, urged the organisers to focus more on advertising the fair in subsequent editions.
She said adequate publicity in both print and television media would attract more visitors to the fair.
She said: “We really thank Zenith Bank and Fashion One for this but I feel they have not created enough publicity due to the turnout; the turnout would have been more than this.”
Also, Seyi Martins, Activation Supervisor with Dangote Group of Companies, expressed excitement over huge sales made since the commencement of the fair.
Martins expressed optimism to make more sales before the end of the fair and appreciated the organiser for such a fantastic opportunity to sell her products.
She said: “I am happy we are able to achieve good sales, we hope to be here again next year.”
Oyindamola Kuye said the organisers of the fair had gone extra mile to give back to the society and their customers by staging the fair.
For June Levi-Oguike, the Managing Director, A’ku Wellness and Beauty Ng, the fair had impacted her business positively as customers now have absolute confidence in associating with such reputable organisations.
Levi-Oguike said: “We are grateful for this because due to the exhibitors’ relationship with the organisers, our customers have built a huge confidence in us.
“Being an exhibitor in this fair has increased my Instagram followers tremendously; this is due to the credibility of the bank.”
NAN reports that the Fair, which commenced on December 29, will end with a musical concert late on December 30.
The musical concert will feature Mayorkun, Wande Coal and others.
The fair has so far attracted biggest players from the food, fashion, media, automobile, accessories, music and arts industries.
NAN.

Source: https://theeagleonline.com.ng/huge-sales-at-maiden-lagos-style-by-zenith-fair-excite-exhibitors/

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Recap: Miss Nigeria 2018

Chidinma Aaron on Sunday defeated 12 other finalists to win the 2018 Miss Nigeria beauty pageant crown.

Chidinma Aaron, Winner Miss Nigeria 2018

The contestants were Ntan Nton, Egede Lagele, Thomas Mseve, Ameh Munirah, Otunba Ifunaya, and Shitta Remilekun. Others are Tizhe Usa Miriam, Okudili Odinaka Doris, Agida Stephanie, Ugwu Ijeoma, Aaron Chidinma Leilani, and Dunu Chisom Olivia.

Ebuka Obi-Uchendu

The final five were Dunu Chisom, Ntan Sharon Nton, Ameh Munirah, Agida Stephanie and Aaron Chidinma Leilani. Dunu Chioma became the first runner-up, while Ameh became the second runner-up.

Ezinne Akudo

Chidinma Aaron who winner of the pageant will take home N3 million, a luxury apartment and an automobile. She takes over the crown from Mildred Ehiguese who won the 2017 edition.

Rita Dominic

 

Image Credits: Bella Naija

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David Lanre Mesan’s Masterclass: Business Strategy Through Partnership

David Messan, a business strategist, and investor held a masterclass in the 360 Creative Hub as part of our Fashion Business Series. The masterclass was an intimate, roundtable of 15 young entrepreneurs.

The topic centered around growing a successful business through partnerships.

He started by talking about the importance of vision and how important it is to have clarity in your business. And in addition to financial capital, the strength of people capital. For one to be able to get the right profit they need the right people.

To sell anything, talk about the benefits of your product. Copy a popular style and when you get customers slowly migrate into your personal style.

For a strategy to manifest, you need to know how to strike: never stop talking about your business, don’t be too humble to be stupid, learn to talk.

When things aren’t going well, learn to take a break and re-strategize but not quit. The customer should influence your strategies and your business model.

Part of a brand strategy is keeping imagery in mind. The brand logo should be simple, relative and memorable.

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Recap: GTBank Fashion Weekend

GTBank Fashion Weekend kicked off on Saturday with a slew of Masterclasses from top industry experts including Project Runway’s Mr. Jay and famed designer Dapper Dan.

Designers, both domestic and foreign all showcased in the runway with clothes ranging from edgy to soft to culturally relevant.

Designers included LaQuan Smith, David Tlale, Ituen Basi, Lanre Da Silva Ajayi.

Some pictures from the runway.

Adama Paris
Adama Paris
Gozel Green
Ituen Basi
Ituen Basi
Sukeina
Sukeina
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Yoanna ”Pepper” Chikezie: Building Your Business Online

What’s our story? Your story should be as personal as possible. To build a brand online you need;

– Purpose
– Authenticity
– Experience
– Transparency
– Focus

Visuals! Visuals!! Visuals!!!

– Visuals help define a brand’s identity and communicate the vision of the brand.
– Creates better experiences.
– Shows off details.
– Create visuals that are memorable.
– Get creative and think outside of the box.
– Be consistent.

Marketing Mix

Advertising
Direct marketing
Personal selling
Sales promotion
PR and publicity
Word of mouth
Visual merchandising
Packaging
Corporate identity
Exhibitions

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Oben Bate: Business Model Canvas

– A strategic management and lean startup template for developing new or existing business model.
– It gives you the structure of a business plan without the overhead.

Business Model Main Drivers
– Focus; Is the stripping away of so many pages of a traditional business plan.
– Flexibility; It’s a lot easier to tweak the model and try new things.
– Transparency; much easier to understand.

BMC Element
Key Partners
Key Activities
Costs
Key Resources
Channels
Revenue
Customers
Customer relationship
Value propsitiong

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Banwo Omobolanle: The Mechanics Of Branding

Branding in one word is perception. It is basically how people see you. Following this pattern, brand identity is how a business presents itself and want to be perceived by the customers.

Bolanle Omobolanle[/caption]

Be consistent when building a brand, and know your target. Your aim of branding is successful when people see you the way you want them to see you.

Branding encompasses name, logo, colour, shapes, ads, language and interaction with customers. A good branding creates trust, and will make people pay more.

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The Fundamentals Of Business Structuring

Mr Gbenga Totoyi, a human resource expert explained everything a startup need to know about business structuring.

He explained that human resources helps one do business without emotional distraction.

In an organisation, there should be:

Structure – are designated roles in a business which every employee fully understands.

Policies – are already-made decisions to cover all issues or problems that may arise in the company.

Processes – is the how and why your business functions.

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Branding As A Catalyst For Growth

Mr Chigozie Amaraegbeni held the class on growth and the importance of branding.

Key factors in planning for growth:
Research into our market.
Segment your market.
Customer identification.
Determine the customer acquisition cost of your customers.
How do your customer talk/want to be spoken to.
Develop a marketing strategy.
Execute.
Learn quickly and adapt.

Three things to consider in general
Who is on your supply chain?
Who is our competitor?
Who is adjacent to your market?

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Product Development: From Merchandising To Range Planning

To fully understand this concept, the expertise of Mrs Sola Babatunde, Founder of OSC College of Fashion, was implored.

A product developer designs and builds a product for eventual sale. This person must have a strong understanding of product development and production, and ensure profitability.

To start product development you have to:
Identify the market.
Maintain an identity for the brand.

The Processes Are:
Research and Analysis to Concept development to Sample preparation to Pattern development and cutting to Manufacturing.

Range Planning is when a collection has different range – pieces that go together – within it.

Fundamentals of fashion
Haute couture.
Designer label.
Mass market.

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