David Messan, a business strategist, and investor held a masterclass in the 360 Creative Hub as part of our Fashion Business Series. The masterclass was an intimate, roundtable of 15 young entrepreneurs.
The topic centered around growing a successful business through partnerships.
He started by talking about the importance of vision and how important it is to have clarity in your business. And in addition to financial capital, the strength of people capital. For one to be able to get the right profit they need the right people.
To sell anything, talk about the benefits of your product. Copy a popular style and when you get customers slowly migrate into your personal style.
For a strategy to manifest, you need to know how to strike: never stop talking about your business, don’t be too humble to be stupid, learn to talk.
When things aren’t going well, learn to take a break and re-strategize but not quit. The customer should influence your strategies and your business model.
Part of a brand strategy is keeping imagery in mind. The brand logo should be simple, relative and memorable.