Some exhibitors at the maiden edition of the ongoing Lagos “Style by Zenith” Fair say they have recorded high-powered sales pitch at the market, which has attracted over 200 exhibitors.
Excited about the huge sales, the exhibitors commended the organisers of the fair, Zenith Bank and Fashion One, for the well organised business environment.
The exhibitors told the News Agency of Nigeria in separate interviews on Sunday that they had been able to create enough awareness for their products.
To them, the fair has created a veritable platform to showcase their products without financial commitments.
In addition, Point of Sales machines were also given to each of the exhibitors to ensure seamless business transactions, which will be returned at the end of the fair.
NAN reports that the “Style by Zenith” Fair is designed to showcase products of fashion, media, automobile, food, accessories, music and art industry.
An exhibitor, Aisha Adoga, producer of “Hands Hair”, who came from Benin, lauded the bank’s initiative, which she noted had created some business connections for her within Lagos and beyond.
“I am giving it to the organisers of this fair, it is the first one and I pray they are able to continue in subsequent years because this will revive most businesses in Nigeria,” she said.
Another exhibitor, Mosunmola Oladunni, Managing Director, Sweet Look World Concept, offered 20 per cent discount on her products — wigs, hair extensions and makeup products.
Oladunni said: “We are grateful to Zenith Bank for this because we were not charged a dime for exhibiting our products here.
“They prepared the ground and tents ready for us to display our products and sell, it is a rare opportunity and we cannot thank them enough.”
Oladunni, who noted that the fair was well organised, urged the organisers to focus more on advertising the fair in subsequent editions.
She said adequate publicity in both print and television media would attract more visitors to the fair.
She said: “We really thank Zenith Bank and Fashion One for this but I feel they have not created enough publicity due to the turnout; the turnout would have been more than this.”
Also, Seyi Martins, Activation Supervisor with Dangote Group of Companies, expressed excitement over huge sales made since the commencement of the fair.
Martins expressed optimism to make more sales before the end of the fair and appreciated the organiser for such a fantastic opportunity to sell her products.
She said: “I am happy we are able to achieve good sales, we hope to be here again next year.”
Oyindamola Kuye said the organisers of the fair had gone extra mile to give back to the society and their customers by staging the fair.
For June Levi-Oguike, the Managing Director, A’ku Wellness and Beauty Ng, the fair had impacted her business positively as customers now have absolute confidence in associating with such reputable organisations.
Levi-Oguike said: “We are grateful for this because due to the exhibitors’ relationship with the organisers, our customers have built a huge confidence in us.
“Being an exhibitor in this fair has increased my Instagram followers tremendously; this is due to the credibility of the bank.”
NAN reports that the Fair, which commenced on December 29, will end with a musical concert late on December 30.
The musical concert will feature Mayorkun, Wande Coal and others.
The fair has so far attracted biggest players from the food, fashion, media, automobile, accessories, music and arts industries.
David Messan, a business strategist, and investor held a masterclass in the 360 Creative Hub as part of our Fashion Business Series. The masterclass was an intimate, roundtable of 15 young entrepreneurs.
The topic centered around growing a successful business through partnerships.
He started by talking about the importance of vision and how important it is to have clarity in your business. And in addition to financial capital, the strength of people capital. For one to be able to get the right profit they need the right people.
To sell anything, talk about the benefits of your product. Copy a popular style and when you get customers slowly migrate into your personal style.
For a strategy to manifest, you need to know how to strike: never stop talking about your business, don’t be too humble to be stupid, learn to talk.
When things aren’t going well, learn to take a break and re-strategize but not quit. The customer should influence your strategies and your business model.
Part of a brand strategy is keeping imagery in mind. The brand logo should be simple, relative and memorable.
Running a clothing store presents you with many elements to consider, such as where to get your clothes, whether to maintain a store front and/or online sales, how much to mark up clothing items, and how to market your store and protect yourself from liability. Making decisions on these matters requires careful planning in the form of a business plan. A well thought-out business plan will give your business a greater chance at success and help you avoid common pitfalls, such as unrealistic predictions of expenses and revenue.
The executive summary is the first and most important section of your business plan, as it gives potential investors and decision-makers a snapshot of the types of clothes you offer, identifies the potential market for your products, lists your mission statement, your qualifications to run your retail business and details how your expertise will be an advantage in your competitive industry. The executive summary should be between one and four pages and should be written in plain language, or without too much clothing industry jargon, so that anyone can understand it.
Whereas your executive summary describes the mission and vision of your company, your company description, which is the next section of your plan, expands on the competitive edge of your business. List any unique processes you use in obtaining, storing or shipping your clothes, explain the history of your company, what inspired its formation and expand on the specific market needs it will fulfill. If you serve a niche, such as certain shapes and sizes of people, or if each outfit is tailored to the individual, this is the place to list it.
Organization Structure and Management Team
Inform readers of your business structure, such as sole proprietorship, corporation or partnership, and explain who does what in the organization. Provide a professional profile of key managers and owners by listing related education, accomplishments and expertise details that will help your clothing store succeed. Previous retail management experience, fashion or design industry work and business management training are examples of applicable experience.
Elaborate on your clothing lines and any other products/services you’ll sell. Explain the benefits customers will experience by buying from you. Use this section to assure your business plan’s readers that there are people currently interested in buying your product and that future sales will only increase. Provide information on your clothing designers and/or suppliers, the costs of your clothes, and any copyrights/patents your company holds that give you an advantage.
Analyze the strengths, weaknesses, opportunities and threats for your business, a process often called SWOT analysis. Give detailed information on the retail clothing industry in your area, stores you are in competition with, your target market, how you will market to your customers, your sales distribution channels, such as in-store and/or online purchases, and the sustainability of your competitive edge.
Describe how you plan to advertise to consumers shopping for the types of clothes you sell. Show how your plan will appeal to people in targeted ways; your shopper’s demographics, including age, education, interests and location, should direct your marketing efforts. For example, if your average consumer will be 30 and under, consider investing in a heavy online presence.
Develop estimates of your store’s profit potential; this will require some market research. Specifically forecast your expenses and revenues in the form of income statements, cash flow statements and balance sheets for five years. Provide an estimate of your break-even point, or when your clothing costs and other expenses equal your revenue, which will let investors know how much product you need to sell in order to make money. The funding section is also the place to ask potential investors for capital and show them how it will be used.
Worry less about rent, our sewing space is available and affordable.
Growth and Expansion
It is important for you and your investors to know the ways in which you plan to grow the business in the future. Predict the type of growth your store will experience and set goal markers to achieve it. For example, if you want to expand your store to two locations within the first five years or expand your selection of clothing or accessories, include these plans in this section.
The success of a clothing business is dependent on numerous outside factors. Seasonal changes, location, current trends in clothing, pricing and consumer interest are all major factors in whether a clothing business will succeed. In order to help a clothing business grow, certain steps must be taken by a small business owner. It may take years to gain a firm foothold in your local marketplace, but with time and patience, it is possible to grow and expand a clothing business, even in a small market.
Know your customers and what they want. Pay attention not only to current clothing trends in the fashion industry, but also what your customers wear on a daily basis. You may love the latest trends, but if they don’t mesh with what your customers want, you’ll be stuck with a lot of inventory you can’t move. Talk to your customers, observe what they wear and ask them questions about what they would like to see you carry.
Add in other related items to your store. In order to increase the average sale, adding in accessories and related clothing items may be necessary. Stock a full line of accessories, belts, shoes, purses and jewelry, and encourage your customers to create outfits instead of just buying a single item. The more you have available for your customers to use, the more likely they are to leave your store with more than they intended to buy.
Avoid falling into the sale price trap. If your clothing is priced high and you typically only mark items down a few times a year, your customers are going to notice this and only come in when they can save money. On the flip side, if your items are constantly going on and off sale, customers will wait until the last minute because they know if they do, they will get it cheaper. Aim for a consistent pricing strategy that matches what your local economy can afford, and offer regular but not overly frequent sales.
Market your clothing online as well as in your retail store. If your clothing business doesn’t have a website, create one. Even local shoppers may appreciate the ability to shop in the comfort of their own homes. Utilize auction sites to sell excess inventory items and hold special online sales to draw attention to your store’s online presence.
Open a store in a nearby town. If your business is doing well, the next step to further grow it is to open a new location in a different town, or you can move your current location to a more desirable area. If you’re making a profit and you can afford to expand, take action rather than wait.
Are you generally a self-starter or do you need that extra little push? If you’re seeking ways to stay motivated in your fashion business, then you’ve come to the right place. Hopefully, these tips will help you in achieving daily self-motivation.
Have a strong awareness of yourself and what motivates you.
People can be motivated by many things. Money, fame, philanthropy, and freedom are a few. For some people, it’s competition or recognition. So, it’s good to have a strong understanding of who you are as a person and a strong awareness of what motivates you. Once you understand this, you’ll better understand how to motivate yourself.
Understand your purpose and calling.
What’s your big picture? I truly believe that we are all created by God for a specific reason and a specific purpose. If everyone did what they were called to do, the world would be a much better place. I truly think that a lot of people are miserable in this world because they are in jobs that they are not supposed to be in. God didn’t create you for that job and that’s why you’re miserable. You owe it to the world to be who you are created to be. So, let that be a motivation! Having that big picture understanding of who you are called and created to be in this world is crucial.
Have a strong why.
if your why doesn’t make you cry, it’s not strong enough. Your why can’t be that you love fashion. Yes, everybody loves fashion, but there needs to be more than that. What is going to motivate you when you’re tired and exhausted at the end of the night and all you want to do is go to bed? What’s going to motivate you when you’re sick and you’re not feeling well?
So, have a really strong why. Are you solving a problem? Are you trying to achieve financial freedom? Are you trying to just spend more time with your family and have a better way of life? Thus, what is your why? That’s really important.
Choose fear or faith.
So, what’s the chatter that’s going on in your mind? Is it more fear-based or more faith-based? Your fear mindset will have you play that victim card and throw a pity-party. Thinking- “Why me or why am I not succeeding like everybody else?” Whereas faith fills you with positive affirmations towards yourself. Fear and faith are the exact same thing- believing in something you do not know will happen, will happen. It’s just that one is positive and one is negative. So, it’s your choice. Will you choose to tolerate fear or are you going to choose faith? It’s up to you to make the choice.
Check your attitude.
Attitude is super important for everything in life- not only for achieving your dreams in fashion. Do you have an expectant attitude? I like to wake up every morning with the attitude that anything can happen in a day- anything can change in a day! You have no idea what God is going to bring in your life, what person might come across your path, what phone call you might receive, or what e-mail you might get. So, why not wake up of every morning expecting that something good is going to happen?
Also, at the same time, have an attitude of gratitude. We have so many things to be thankful for and while we can’t control what happens to us, you can control your attitude and what you’re going to do about it. If you need a reminder sometimes, go online and read inspiring stories about how entrepreneurs got started or read stories about children in third world countries that don’t even have clean drinking water. Expectancy and gratefulness are key to maintaining a healthy attitude.
Stop being a perfectionist.
As I like to say, perfection is the enemy of progress. You will not progress in your business if you are a perfectionist.
I also like to say that perfectionism produces procrastination. You are not going to get anything done if you have to make it perfect all the time. Understand that it does not need to be perfect. Done is much better than perfect- especially when you’re starting a business and working on things. If you have time to worry about your mistakes, then you are not doing enough in your business. You might think that’s mean, but it’s true. So, work harder on your business and you naturally become less of a perfectionist. This is one of the most underrated ways to stay motivated because you’ll get more things done in your business and start seeing growth.
Have tunnel vision.
This is a big one. Have that tunnel vision where you are looking at your goals. You are not looking at what your competition is doing. You are not looking at what your friends are doing. You have that really laser focus strategy where you are only focused on what you are doing and you are not looking to the left, you are not looking to the right, you are solely looking at your goals ahead. The acronym for the word “focus” means to follow one course until successful. All you have to do is not get off course, just stay on the course. If you are running a race, the only thing that will stop you is quitting the race. Just stay on track and you will not get off track.
It’s also important that you don’t focus on your competition too much. Look at your top 10 competitors and yes that’s very important, but you don’t want to focus on it too much. That can start a “curse of comparison.” You don’t want to start to covet what other people have and think that their life is better than yours or they have it easier than you do. It’s good to look at where your competitors are doing so that you can one-up them, but you don’t want to make it a part of your everyday life and you don’t necessarily want to focus on it. You want to focus on your goals and where YOU are heading. Let your success- earned through hard work- keep you focused.
Observe your environment.
Your environment includes both your work-space around you and the people around you. So, number one, where is your work-space and what does it look like? Figure out what works for you and maybe you need an office makeover. Maybe you need to cluster your goals on the wall so you can look at them every single day and know you’re headed in that direction. It’s also important that you have a dedicated work-space, so no working in your bed, no working in the living room or while you’re watching TV. Try to have a separate dedicated space because psychologically, you want your brain to start getting accustomed to where it is and when it’s time to work.
Now, the second part of the environment that I’ll talk about is the people around you. So, this is really, important. Are the people around you negative or positive? Are they supporting you and encouraging you or not? If they’re not, then they are not helping you at all. Just keep in mind that your friends and family, they love you, they have good intentions, but they don’t always know how to help you and so my tip for you is to stop caring what other people think. Start getting around millionaires. If you want to be a millionaire, you better start hanging out with millionaires. You want to be a fashion designer, start hanging around designers. If you remove things from your environment, they are not going to have an effect on you and it’s the same thing for people. Change up your circle- very, very important.
What are you listening to and reading?
You have all heard the phrase- you are what you eat. Well, I believe you are what you listen to and you become what you listen to and read. So, what type of books are you reading? What are you listening to? What are you watching on TV? When you are getting ready in the morning, listen to a podcast. When I’m doing my hair and makeup and stuff, I’m listening to podcasts from top online marketers and other people in the business world that I want to become and I want to learn from. What are you filling your ears and eyes with? Pay attention to that because what goes in will naturally come out.
Speak positive things over yourself.
The bible says that we hold the power of life and death in our tongue and it’s so true. There are two glasses of water, I spoke positive things to one glass and negative things to another glass. We are talking about glasses of water. I’m not even talking about people. Over a period of 10 days, the water that they spoke negative things to turned black! So, if you’re speaking that to a glass of water, imagine how much more of an impact it is when you’re speaking it to a human being or yourself! So, every single day- wake up and tell yourself, “yes, I can do it. Today, it’s going to be the greatest day ever. I’m awesome. I’m amazing.” Speak positive affirmations over yourself.
So pump yourself up before you have a buyer phone call that you have to make or before you have to pitch to a store in person or when you don’t know what to post on social media! Tell yourself, “yes I have so many ideas, I don’t even know where to start!” And those ideas are going to come to you, I promise!
Stay healthy and work out.
If you have ever noticed- most successful people workout. They have an exercise routine and it’s not because they are trying to lose weight. It’s because they understand that when you keep your blood flowing in your body, everything is going to work more properly. You are going to stay healthy- this includes getting proper rest and taking care of yourself. Your business is not going to go anywhere if you are a wreck and your health is a mess. So, it’s important that you stay healthy. This will also add to your energy. I love working out purely for the energy. That energy is going to help you be in a better mood and it’s going to help you stay motivated to get things done.
I truly believe that building momentum is one of the biggest ways to stay motivated in your business. Like the Law of Motion says, when something is in motion- it stays in motion. So, think of a ball rolling down the hill. The more it rolls down the hill, the more it picks up speed and the faster it’s going to go. Thus, if you have momentum going in your business, don’t stop! Don’t take a break. You might need to rest a little bit, but don’t let that momentum get away from you. A lot of times you are not motivated to do things because nothing is going on in your business or you have no customers buying things online. So, if there is nothing going on, make stuff happen. I don’t wait for people to come to me, I will go to you. I will find a way to make things happen in my business and that’s just the attitude that I have because I know once I have the momentum going, it is like wildfire. Also, more things are going to happen because now you are going to EXPECT them to happen.
Change up your routine.
Sometimes, we are just really bored because we do the same thing every single day. You get up at the same time. You have the same commute to work, go to the same office, come home at the same time, go to the same gym, etc. That can get boring and keep you unmotivated. So, change up your routine a little bit. Maybe go for a run or do some meditation or prayer. I like to think of it like working out. Personal trainers advise their trainees to constantly change up their routine because your body can get used to the same exercises and movements. Your body will grow accustomed to the movement and won’t be pushed like it was in the beginning. Your fitness routine, therefore, stops progressing. Once you stop progressing and growing in life or in your business, you are dying.
Reward yourself and celebrate.
It’s always important to look at how far you have come. You might think that you are not where you want to be, but I can guarantee that you are not where you used to be and that’s my motto. I might not be where I want to be today, but I’m not where I was yesterday. So, we should always be moving forward and giving ourselves credit.
We all have a lot going on. First, most of us are women. We are moms, we are stepmoms, we are very emotional creatures and we internalize a lot. Guys have it easy- I’m sorry but it’s true. It’s ten times harder for a woman to start a business than it is for man. Look at where you were six months ago, a year ago, five years ago, and reward yourself. When you accomplish a goal, do something for yourself. If you like to shop, buy something.
Have an accountability partner.
Your accountability partner will tell you what to do and he/she is going to expect that you have it done. So, having that person to kind of report to or check in with is one of the crucial ways to stay motivated and achieve your goals. So, make sure that you tell someone what you are doing. Just by speaking it out loud, you are setting that intention. Tell the world, tell everyone, and especially tell someone that is going to hold you accountable. You are more likely to do something if you know someone is counting on you.
Visualize the win.
It’s important that you visualize where you want to be. Literally, close your eyes and imagine what your life would look like if you never had to work for someone again. Imagine if you could walk into your boss’s office and say, “I’m sorry, two weeks is my last day and I’m never coming back.” How amazing would it feel to walk away from your job because you have a business that’s profitable and paying you more than you are making at your full-time job? Start to visualize the win, daydream, and create vision boards. Vision boards are so, so powerful. So, what do you want your life to look like? Start curating your envisioned life on a board and put it in front of your office, your computer, your lock screen, or wherever you are going to see it. It’s going to really help you stay focused on your goals.
Make it fun.
Building a business is a lot of work. It’s not always peaches and cream. It’s totally different from working for someone else and having a job that’s very specific. As a solo entrepreneur, you are responsible for everything. You are wearing many hats and there is a lot to juggle. You don’t really think about all the things you have to do until you are thrown into it. But even though it’s not always fun, you can create the fun.
Say no to make room for the yes.
This is a big one. Say no to make room for the yes. As women, way too many of us are people-pleasers. I’m sorry, but most of us are saying yes to everything. People ask us to walk their dog, “yes.” People ask us to watch their babies, “yes.”
We automatically say yes because we really want to please people and then we regret it later because we didn’t really want to do it. We probably didn’t even have time to do it. So, then you hate yourself and you hate that person for asking you when really it was your fault because you said yes. Stop saying yes- when you need to say no. “No” needs to become your new favorite word. For example, if someone asks you to get lunch and they are a negative person and all they do is complain, then why are you going to lunch with them?
You need to make room for the things that you really want. To do that, you MUST say no to the things that you might not really want or might not be worth it for you.
Don’t ever quit.
Quitting is a permanent solution to a temporary problem. You cannot fail if you don’t quit. Failure is necessary for success. So, as long as you just don’t stop, you will eventually succeed I promise. Refusal to quit will motivate you. If you’re the type of person that constantly quits and then takes time off- then you won’t stay motivated in your business. Stand your ground. You can’t ride the fence the whole time. Decide that you are going to put everything into this business and just do it and don’t ever quit!
Last but not least, remove as much thinking as possible.
This is going to sound a little weird, but I just don’t like to think. First of all, my brain needs a lot of energy in order to think and I have very important things to think about. When you have to think about something, it often allows room for your feelings to start to emerge. And feelings are kind of iffy. Feelings can kind of start to sway you in a direction that your mind will tell you, you don’t want to go. So, you might have a thought, but then the feelings override the thoughts.
Therefore, if you remove the thinking as much as possible, then you don’t have to worry about your feelings and you can have emotional intelligence which is important. So, one way you can do this is to create a system. Systems are great because systems stand for Save Yourself Some Time, Energy, and Money. You might have to put in a little bit of time and effort in the beginning to create the system, but the time and effort that you save in the end far outweigh the time and effort in the beginning. So, start to remove your thinking, start to create systems and just do. You know it’s almost like acting like a robot and I know that sounds kind of horrible. Why would you want to be a robot? You are a human being and you have feelings, but your feelings are not necessarily good for your business. You need to start acting like a business owner and do whatever needs to get done. So, start being committed. Start doing what you said you would do long after the mood you said it in has left you. And that’s what commitment is all about!
As the year is running out, the acquisition of necessary tools or addition to your current tool set will be at the center of your thoughts.
We took time to compile essential tools and equipment every fashion designer should work towards having before the year runs out.
Fabric Pressing Tools
Pattern Making (Cutting) Tools
Drafting Tables: Any good table high enough for your convenience will do the trick. The original purpose is for conceptualization and drafting pf designs. But this can also (not best practice tho) double as your ironing board.
Computer Aided Design Software: There are a number of Softwares you can consider for use as mentioned in this article
Fabrics of all kinds
Of course, Sewing Machines
This is a tricky aspect because every Fashion Designer or Tailor will own or have access to a Sewing Machine of some sort.
But because they come in various types your decision on what type comes first, second, and last, on your ‘to-buy’ list should be based on the nature of clients you have and the kind of clothes your make most often.
Most Importantly, you might not have all the finance in acquiring all these, we have a sewing space for you where you can get all the needed tools and machines at a monthly fee.
Checkout our website www.360creativehub.com and click here to apply for a space.
A foundation garment is an undergarment that is usually designed by the size of wearers, to get an attractive and fashionable figure. To get a young looking body figure, foundation garment must be needed.
Now a day’s foundation garments are also called shapewear foundation garments. It is often called “body shapers” or “contour garments”. Foundation garments include body briefs, bodysuits, bras, panty, control panty hose, control panties, corsets, garter belts, and girdles.
One of the first things a well-dressed girl learns is the value of proper foundation garments. Foundation garments are so important that a wise girl chooses a really well-made and properly fitted girdle or panties and bra in preference to a more expensive dress (like tops, kameez, blouse), shirt, T-shirt, coat etc. Every modern and active woman wants to get comfortable foundation garments that support and magnify her figure. For the fashion movements, fashion show, fashion photograph, fashion modeling special styles of foundation garments have been required.
Application and importance of foundation garments:
Foundation garments are designed for every type of figure.
The foundation garments should be soft in texture, comfortable to wear, and should allow freedom of body action.
For using this foundation garment women’s get slimmer and shapelier body appears.
For the young girl foundation garments especially designed for the growing figure.
There are different types of foundation garments. Main foundation garments are bra, panty, girdle, lingerie, and body shaper. All of these foundation garments are helps to fit your body posture and make self confident.
Any outer garment is dependent for its fit and general appearance upon the foundation garments with which it is worn.
Foundation garment generates an impression of vigor, raise the confidence level and express the attractiveness.
For clothing to fit, and fit well, women have to start with the right base.
If the women’s body has become badly out of alignment then a heavier foundation garment must be needed.
The perfect foundation garment helps to improve body posture, tighten the abdominal muscles and builds the balance and that make self- assurance.
If women’s body lost her muscles sag and muscle tone then firmer foundation garment support may be needed.
Fashion and foundations are closely related with each other, so fashionable and smooth foundation garment as well as a good for figure.
Wearing the right foundation garments for women body gives her confidence to go ahead with their daily fearlessly and give a perfect fit on dress.
Remember that foundation garment cannot give you miracle, but it can fulfill your dream. However, it can help to make good posture, mold and control the flesh, and give a smooth and attractive body shape.
A customer is the key person in any business. In fashion and retail business customer motivation is very important task.
Customer motivation is based on circumstances. In the past most people bought/make new clothes only when need arose, for a very special occasion or because their old clothes wore out.
The average person simply could not afford to buy more than basic necessities. In western society today discretionary income is large and people can buy/make new clothes frequently.
Therefore, buying motivation have changed people are able to buy clothes because they want. Buying motivation vary from consumer to consumer and from day to day. Motives are both rational and emotional.
Techniques that are based on customers motivation for purchasing:
A buying motive is the reason why the customer purchases the goods. Customers buy the goods due to several motives such as economic, social, psychological, etc.
To be Fashionable:
People may buy/make new cloth to make them they are trendy. To become fashionable to wear latest model dress is one of the important criteria. People with self-confidence don’t hesitate and are not confused while shopping.
To be attractive and impress other:
Consumer want clothes that make them look their best or that show their physical attributes. People also want to exhibit their label of taste or income through clothing. It is also way to express his status.
To fill an emotion need:
New cloth often helps people feel better psychology. Being secure in the feeling that they are wearing appropriate fashion helps them feel confident and self-assurance.
Styling features for instance color, texture, new look make a great role to create a positive buying motivation. People like to create their individual look based on their personality and try creating a different comfortable identity.
Consumer wants the best product at best price. Price is probably the most important practical consideration for the average consumer. Comfort, Brand label, Fabric, quality also takes role to make the change buyer motivation.