Fashion Illustration, The First Face to Fashion

Fashion Illustration

Fashion illustration is the transmission of fashion through a diagram.

It is the visual aid through which the design is explained in the fashion magazines and fashion illustrators. Various illustrations that explain fashion have been in existence since the time clothes have been in existence.

Illustrations have played importance since the evolution of fashion and in the various institutions serving in educating fashion illustration play the lead role and through illustrations the practitioners do practice fashion designs. It is a piece of art through which fashion is explained and communicated.

Fashion illustration is an art

Types of fashion illustrations

There are various types of fashion illustrations that explain numerous fashion designs. With fashion illustrations we not only mean a diagram explaining clothing, but it could be any example like

  • clothing fashion illustration,
  • jewelry illustration,
  • lingerie illustration,

and many more such forms of illustration that explain numerous new evolving fashion designs. Since illustration is used to convey designs, the designers who prepare illustrations should keep in mind that they should use colors and details that highlight the edges of the clothes to make it more attractive. There has to be a good balance between the colors and the sketching to achieve the masterpiece.

Importance of fashion illustrations

sketches illustrating different style
The various illustrations defining fashion are not only used as an art piece to educate the budding designers, instead they also contribute to be the front page of leading fashion magazines. Thus, it could be known about what importance does a fashion illustration play in conveying the new trend in the market. The different illustration or even one single illustration could be made my using the numerous materials like pencil, pen, ink, charcoal, water color, Polaroid film, etc.

All these materials are used to make the illustration sharper and next to real to make sure that it conveys the style in its best sense.  Some fashion illustrations are also drawn combined with celebrity portrait so that their face value could be increased in the mind of the people.

Fashion illustration is something that requires expert hands without which the illustration could not be presented in its best form.

For an illustration to speak in words, it is very important to draw in such a way in which it each and every angle of the illustration should look real, including the hairs, facial expressions and body shape. All these factors play a very important role in making the illustration look real, presentable, and more attractive.

Fashion illustration is a piece of art, and like any other piece of art it should be unique, should be capable of conveying, should have the capacity to communicate, and most importantly should look real. An art piece should have the power to speak a thousand words, which is also the vital requirement of a fashion illustration as well. Only an artist could prepare a masterpiece, hence an artist who is working on fashion illustration should have deep knowledge about how an art piece is prepared. And about how should the various pencils be used to focus on different areas of the drawing enabling the illustration to successfully convey for what it is meant to be.

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How To Improve Your Fashion Design Skills

Improve Your Fashion Design Skills

 7 tips of improving fashion skills

(1) Learn how to tell the difference or identify a good design from a bad one

(2) Be ready to make mistakes and learn from your mistakes

(3) Push yourself hard, come out of your comfort zone and don’t give up

(4) Read about fashion designing, watch YouTube videos, train yourself everyday.

(5) Think about your personal design style as your trademark. You want people to recognize your work and the best reward is when other designers try to copy you. It’s annoying but it will make you proud.

(6) If you don’t have any personal projects or work at hand, create one and pretend like you are doing a job for someone, it will help build yourself. Don’t settle for the first idea that comes to your head, have a creative mind, even if you make mistakes.

(7) Teach people what you know, this is a very vital step. The more you teach the more you know.sharing your knowledge is a great way to learn as well.

It doesn’t matter how good you are today, what matters is how fast you grow and the steps you take everyday to improve your skills

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MUST READ TIPS FOR FASHION ENTREPRENEURS

TIPS FOR FASHION ENTREPRENEURS

TIPS FOR FASHION ENTREPRENEURS : Retail industry is changing every season and new trends are being introduced in the market. As eCommerce is growing, it is time for merchants to customize their sale plans, distribution strategies, and promotional tactics.

To help you on your way, here are some tips for keeping your store thriving and sales sizzling.

Be Smart About Inventory: You’ll want to plan ahead and buy smart. Try to buy smart, and keep your prices tempting to sell as many products as possible.

Package Your Products Attractively: Try to package your products in a way that they will look attractive to buyers. Be sure to give discounts — shoppers love to purchase multiple items if it means they get a better deal.

Go International: You can take your business international by expanding your customer base and offering worldwide shipping. Brands distributing their merchandise across the world or looking to connect with a specific region will also have to make sure that their marketing strategy is tailored to each market.

Launching a mobile store and establishing online presence through a fashion retail store can completely transform your business and grow your customer base.
At 360 Creative Hub, a co-working/ co-sewing space for entrepreneurs and fashion designers.

360 Creative Innovation Hub is a coworking startup studio offering support, promotion and inspiration to independent fashion designers through community, collaboration and co-sewing. We are bringing together creatives and fashion entrepreneurs who are passionate about design.

We are a co-working space that gives fashion entrepreneurs, access to their own private space and an opportunity to collaborate and create with other like-minds.

Our co-sewing space helps you find inspiration and to create your own designs with access to sewing machines and workshop tools at your disposal.

The 360 Creative Hub provides a platform for brands and fashion-focused individuals to come together to create, collaborate and successfully achieve their dreams.

Follow us for more news and let us help you become a leader in the future of retail.

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Shola Ajayi:Content Creation And Your Brand

Some vital questions you need to ask yourself before starting a brand or launching a product are: Who is your target audience? What is your brand story? What are you aspiring to be? What do you want to have gained by the end of this session?

Shooting Techniques: Rule of thirds

The rule of thirds is a guideline which applies to the process of composing visual images such as designs, films, paintings, and photographs. The guideline proposes that an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along their intersections. Proponents of the technique claim that aligning a subject with these points creates more tension, energy and interest in the composition than simply centering the subject.

Example of a Rule of Third. Photo credit: Contrastly

Film Story Board

A six-board to show different scenes and how they’re connected.

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Yoanna ”Pepper” Chikezie: Building Your Business Online

What’s our story? Your story should be as personal as possible. To build a brand online you need;

– Purpose
– Authenticity
– Experience
– Transparency
– Focus

Visuals! Visuals!! Visuals!!!

– Visuals help define a brand’s identity and communicate the vision of the brand.
– Creates better experiences.
– Shows off details.
– Create visuals that are memorable.
– Get creative and think outside of the box.
– Be consistent.

Marketing Mix

Advertising
Direct marketing
Personal selling
Sales promotion
PR and publicity
Word of mouth
Visual merchandising
Packaging
Corporate identity
Exhibitions

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Wumi O: The Fashion Business Beyond Fame

The first set of questions one must ask themselves when starting a business or launching a product is the cliche and obvious one:

What is your product?
Who is it for?
How do I get it out?

These questions when answered in all honesty and clarity is the blueprint to knowing what you want to produce and for whom.

Fashion startups have a tendency of multi-tasking, this saves finance, but the idea of really building a brand is to know when to seek help. One man cannot do it alone. In a situation where you can’t afford to hire, then contract.

As a designer one must create a niche and the best way to do so is to identify you signature. A way of cutting, layering or perhaps, colour. Most top designers all have a signature, a mood that comes to mind when a designer’s name is mentioned. You need to find a way to marry your signature to the trend at any particular time.

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The Fundamentals Of Business Structuring

Mr Gbenga Totoyi, a human resource expert explained everything a startup need to know about business structuring.

He explained that human resources helps one do business without emotional distraction.

In an organisation, there should be:

Structure – are designated roles in a business which every employee fully understands.

Policies – are already-made decisions to cover all issues or problems that may arise in the company.

Processes – is the how and why your business functions.

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Branding As A Catalyst For Growth

Mr Chigozie Amaraegbeni held the class on growth and the importance of branding.

Key factors in planning for growth:
Research into our market.
Segment your market.
Customer identification.
Determine the customer acquisition cost of your customers.
How do your customer talk/want to be spoken to.
Develop a marketing strategy.
Execute.
Learn quickly and adapt.

Three things to consider in general
Who is on your supply chain?
Who is our competitor?
Who is adjacent to your market?

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Product Development: From Merchandising To Range Planning

To fully understand this concept, the expertise of Mrs Sola Babatunde, Founder of OSC College of Fashion, was implored.

A product developer designs and builds a product for eventual sale. This person must have a strong understanding of product development and production, and ensure profitability.

To start product development you have to:
Identify the market.
Maintain an identity for the brand.

The Processes Are:
Research and Analysis to Concept development to Sample preparation to Pattern development and cutting to Manufacturing.

Range Planning is when a collection has different range – pieces that go together – within it.

Fundamentals of fashion
Haute couture.
Designer label.
Mass market.

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The Legal Side Of Fashion

Equity. Share holding. Ownership. Phantom stock. These are some business terms that has to do with finance. Fashion, like every other business thrives on finance. To really understand the legalities involved with owning and dividing a business, Mrs Jane Maguegbuna, a legal practitioner and the co-founder of Afrinolly was invited to share her personal story.

She began with the quote from Peter Drucker: “wherever you see a successful business, someone once made a courageous decision.”

Starting from when you wake up in the morning, you make a conscious decision to either get out of bed or remain in bed; workout or not; go to work or not. Every decision you make adds up to where you end up. So, it is very crucial that you make decisions that reflect where you see yourself and the goals you’ve set for yourself. Most times, these decisions are difficult and they’re not fun but they have to be made.


Equity and Share holding

Who holds what?
What percentage is fair?
How do you determine percentage?
Should you keep a reserve equity?

Equity is shared in a company as follows CEO – CTO – COO, where CEO gets the largest number of shares.

Mrs Jane Maduegbuna’s advice: at first 10% may not seem like a big deal but further down the line, you will come to see the benefit of just that amount of shares. Be careful how much shares you give away and to whom.

Types Of Employee Equity

Direct Ownership

Synthetic equity/Phantom stock: Stock Appreciation Right [SAR]. This case, you still own the stock but this helps create loyalty. As the stock value of the company rises, so those the equity share, gains more value.

Also contributing is Mr Oluwaseun Ajasa, Managing Partner ATC Legal.

Register your business name, trademark your products and always seek legal counsel on any document.

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