David Lanre Mesan’s Masterclass: Business Strategy Through Partnership

David Messan, a business strategist, and investor held a masterclass in the 360 Creative Hub as part of our Fashion Business Series. The masterclass was an intimate, roundtable of 15 young entrepreneurs.

The topic centered around growing a successful business through partnerships.

He started by talking about the importance of vision and how important it is to have clarity in your business. And in addition to financial capital, the strength of people capital. For one to be able to get the right profit they need the right people.

To sell anything, talk about the benefits of your product. Copy a popular style and when you get customers slowly migrate into your personal style.

For a strategy to manifest, you need to know how to strike: never stop talking about your business, don’t be too humble to be stupid, learn to talk.

When things aren’t going well, learn to take a break and re-strategize but not quit. The customer should influence your strategies and your business model.

Part of a brand strategy is keeping imagery in mind. The brand logo should be simple, relative and memorable.

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Recap: GTBank Fashion Weekend

GTBank Fashion Weekend kicked off on Saturday with a slew of Masterclasses from top industry experts including Project Runway’s Mr. Jay and famed designer Dapper Dan.

Designers, both domestic and foreign all showcased in the runway with clothes ranging from edgy to soft to culturally relevant.

Designers included LaQuan Smith, David Tlale, Ituen Basi, Lanre Da Silva Ajayi.

Some pictures from the runway.

Adama Paris
Adama Paris
Gozel Green
Ituen Basi
Ituen Basi
Sukeina
Sukeina
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Fashion Week Marathon: What To Wear When You Have Nothing To Wear

Lagos Fashion Week is gone. The first of many that follow. The planning of fashion week goes through everything from weird skincare regime – vampire face mask, anyone? – to obnoxious fashion.

After Lagos Fashion Week, having ideas for what to wear might be a struggle. Especially, for the majority of people who do not have the cash flows of billionaires or the privilege of celebrities.

To help you get through the fashion week, a list has been compiled not to tell you what to wear exactly but to open your creative juices.

Ankara outfit and heel-less animal print shoe
Baggy ankara trouser, whtie sneakers and brown jacket with faux fur lining
Dapper looking men
Isiagu short A-line gown
white crop op, long jacket and blue skirt
white crop op, long jacket and blue skirt
Man in denim pants, over sized black hoodie and a parachute jacket
polka dots white button-up shirt, brown jacket, and black trouser
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Writing A Business Plan For Your Fashion Start-up.

business plan

Running a clothing store presents you with many elements to consider, such as where to get your clothes, whether to maintain a store front and/or online sales, how much to mark up clothing items, and how to market your store and protect yourself from liability. Making decisions on these matters requires careful planning in the form of a business plan. A well thought-out business plan will give your business a greater chance at success and help you avoid common pitfalls, such as unrealistic predictions of expenses and revenue.

Executive Summary

The executive summary is the first and most important section of your business plan, as it gives potential investors and decision-makers a snapshot of the types of clothes you offer, identifies the potential market for your products, lists your mission statement, your qualifications to run your retail business and details how your expertise will be an advantage in your competitive industry. The executive summary should be between one and four pages and should be written in plain language, or without too much clothing industry jargon, so that anyone can understand it.

Company Description

Whereas your executive summary describes the mission and vision of your company, your company description, which is the next section of your plan, expands on the competitive edge of your business. List any unique processes you use in obtaining, storing or shipping your clothes, explain the history of your company, what inspired its formation and expand on the specific market needs it will fulfill. If you serve a niche, such as certain shapes and sizes of people, or if each outfit is tailored to the individual, this is the place to list it.

Organization Structure and Management Team

Inform readers of your business structure, such as sole proprietorship, corporation or partnership, and explain who does what in the organization. Provide a professional profile of key managers and owners by listing related education, accomplishments and expertise details that will help your clothing store succeed. Previous retail management experience, fashion or design industry work and business management training are examples of applicable experience.

Worry less about rent, our sewing space is available and affordable.

Products and Services

Elaborate on your clothing lines and any other products/services you’ll sell. Explain the benefits customers will experience by buying from you. Use this section to assure your business plan’s readers that there are people currently interested in buying your product and that future sales will only increase. Provide information on your clothing designers and/or suppliers, the costs of your clothes, and any copyrights/patents your company holds that give you an advantage.

Market Analysis

Analyze the strengths, weaknesses, opportunities and threats for your business, a process often called SWOT analysis. Give detailed information on the retail clothing industry in your area, stores you are in competition with, your target market, how you will market to your customers, your sales distribution channels, such as in-store and/or online purchases, and the sustainability of your competitive edge.

Marketing Plan

Describe how you plan to advertise to consumers shopping for the types of clothes you sell. Show how your plan will appeal to people in targeted ways; your shopper’s demographics, including age, education, interests and location, should direct your marketing efforts. For example, if your average consumer will be 30 and under, consider investing in a heavy online presence.

Worry less about rent, our sewing space is available and affordable.

Financial Planning and Funding

Develop estimates of your store’s profit potential; this will require some market research. Specifically forecast your expenses and revenues in the form of income statements, cash flow statements and balance sheets for five years. Provide an estimate of your break-even point, or when your clothing costs and other expenses equal your revenue, which will let investors know how much product you need to sell in order to make money. The funding section is also the place to ask potential investors for capital and show them how it will be used.

Worry less about rent, our sewing space is available and affordable.

Growth and Expansion

It is important for you and your investors to know the ways in which you plan to grow the business in the future. Predict the type of growth your store will experience and set goal markers to achieve it. For example, if you want to expand your store to two locations within the first five years or expand your selection of clothing or accessories, include these plans in this section.

Checkout other related articles

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How to Grow Your Clothing Business.

grow your clothing business

The success of a clothing business is dependent on numerous outside factors. Seasonal changes, location, current trends in clothing, pricing and consumer interest are all major factors in whether a clothing business will succeed. In order to help a clothing business grow, certain steps must be taken by a small business owner. It may take years to gain a firm foothold in your local marketplace, but with time and patience, it is possible to grow and expand a clothing business, even in a small market.

  • Know your customers and what they want. Pay attention not only to current clothing trends in the fashion industry, but also what your customers wear on a daily basis. You may love the latest trends, but if they don’t mesh with what your customers want, you’ll be stuck with a lot of inventory you can’t move. Talk to your customers, observe what they wear and ask them questions about what they would like to see you carry.

  • Add in other related items to your store. In order to increase the average sale, adding in accessories and related clothing items may be necessary. Stock a full line of accessories, belts, shoes, purses and jewelry, and encourage your customers to create outfits instead of just buying a single item. The more you have available for your customers to use, the more likely they are to leave your store with more than they intended to buy.

 

  • Avoid falling into the sale price trap. If your clothing is priced high and you typically only mark items down a few times a year, your customers are going to notice this and only come in when they can save money. On the flip side, if your items are constantly going on and off sale, customers will wait until the last minute because they know if they do, they will get it cheaper. Aim for a consistent pricing strategy that matches what your local economy can afford, and offer regular but not overly frequent sales.

 

  • Market your clothing online as well as in your retail store. If your clothing business doesn’t have a website, create one. Even local shoppers may appreciate the ability to shop in the comfort of their own homes. Utilize auction sites to sell excess inventory items and hold special online sales to draw attention to your store’s online presence.

 

  • Open a store in a nearby town. If your business is doing well, the next step to further grow it is to open a new location in a different town, or you can move your current location to a more desirable area. If you’re making a profit and you can afford to expand, take action rather than wait.

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WAYS TO STAY MOTIVATED WHILE BUILDING YOUR FASHION BRAND.

STAY MOTIVATED

Are you generally a self-starter or do you need that extra little push? If you’re seeking ways to stay motivated in your fashion business, then you’ve come to the right place. Hopefully, these tips will help you in achieving daily self-motivation.

  • Have a strong awareness of yourself and what motivates you.

People can be motivated by many things. Money, fame, philanthropy, and freedom are a few. For some people, it’s competition or recognition. So, it’s good to have a strong understanding of who you are as a person and a strong awareness of what motivates you. Once you understand this, you’ll better understand how to motivate yourself.

  • Understand your purpose and calling.

What’s your big picture? I truly believe that we are all created by God for a specific reason and a specific purpose. If everyone did what they were called to do, the world would be a much better place. I truly think that a lot of people are miserable in this world because they are in jobs that they are not supposed to be in. God didn’t create you for that job and that’s why you’re miserable. You owe it to the world to be who you are created to be. So, let that be a motivation! Having that big picture understanding of who you are called and created to be in this world is crucial.

  • Have a strong why.

if your why doesn’t make you cry, it’s not strong enough. Your why can’t be that you love fashion. Yes, everybody loves fashion, but there needs to be more than that. What is going to motivate you when you’re tired and exhausted at the end of the night and all you want to do is go to bed? What’s going to motivate you when you’re sick and you’re not feeling well?

So, have a really strong why. Are you solving a problem? Are you trying to achieve financial freedom? Are you trying to just spend more time with your family and have a better way of life? Thus, what is your why? That’s really important.

  • Choose fear or faith.

So, what’s the chatter that’s going on in your mind? Is it more fear-based or more faith-based? Your fear mindset will have you play that victim card and throw a pity-party. Thinking- “Why me or why am I not succeeding like everybody else?” Whereas faith fills you with positive affirmations towards yourself. Fear and faith are the exact same thing- believing in something you do not know will happen, will happen. It’s just that one is positive and one is negative. So, it’s your choice. Will you choose to tolerate fear or are you going to choose faith? It’s up to you to make the choice.

  • Check your attitude.

Attitude is super important for everything in life- not only for achieving your dreams in fashion. Do you have an expectant attitude? I like to wake up every morning with the attitude that anything can happen in a day- anything can change in a day! You have no idea what God is going to bring in your life, what person might come across your path, what phone call you might receive, or what e-mail you might get. So, why not wake up of every morning expecting that something good is going to happen?

Also, at the same time, have an attitude of gratitude. We have so many things to be thankful for and while we can’t control what happens to us, you can control your attitude and what you’re going to do about it. If you need a reminder sometimes, go online and read inspiring stories about how entrepreneurs got started or read stories about children in third world countries that don’t even have clean drinking water. Expectancy and gratefulness are key to maintaining a healthy attitude.

  • Stop being a perfectionist.

As I like to say, perfection is the enemy of progress. You will not progress in your business if you are a perfectionist.

I also like to say that perfectionism produces procrastination. You are not going to get anything done if you have to make it perfect all the time. Understand that it does not need to be perfect. Done is much better than perfect- especially when you’re starting a business and working on things. If you have time to worry about your mistakes, then you are not doing enough in your business. You might think that’s mean, but it’s true. So, work harder on your business and you naturally become less of a perfectionist. This is one of the most underrated ways to stay motivated because you’ll get more things done in your business and start seeing growth.

  • Have tunnel vision.

This is a big one. Have that tunnel vision where you are looking at your goals. You are not looking at what your competition is doing. You are not looking at what your friends are doing. You have that really laser focus strategy where you are only focused on what you are doing and you are not looking to the left, you are not looking to the right, you are solely looking at your goals ahead. The acronym for the word “focus” means to follow one course until successful. All you have to do is not get off course, just stay on the course. If you are running a race, the only thing that will stop you is quitting the race. Just stay on track and you will not get off track.

It’s also important that you don’t focus on your competition too much. Look at your top 10 competitors and yes that’s very important, but you don’t want to focus on it too much. That can start a “curse of comparison.” You don’t want to start to covet what other people have and think that their life is better than yours or they have it easier than you do. It’s good to look at where your competitors are doing so that you can one-up them, but you don’t want to make it a part of your everyday life and you don’t necessarily want to focus on it. You want to focus on your goals and where YOU are heading. Let your success- earned through hard work- keep you focused.

  • Observe your environment.

Physical Environment

Your environment includes both your work-space around you and the people around you. So, number one, where is your work-space and what does it look like? Figure out what works for you and maybe you need an office makeover. Maybe you need to cluster your goals on the wall so you can look at them every single day and know you’re headed in that direction. It’s also important that you have a dedicated work-space, so no working in your bed, no working in the living room or while you’re watching TV. Try to have a separate dedicated space because psychologically, you want your brain to start getting accustomed to where it is and when it’s time to work.

Social Environment

Now, the second part of the environment that I’ll talk about is the people around you. So, this is really, important. Are the people around you negative or positive? Are they supporting you and encouraging you or not? If they’re not, then they are not helping you at all. Just keep in mind that your friends and family, they love you, they have good intentions, but they don’t always know how to help you and so my tip for you is to stop caring what other people think.  Start getting around millionaires. If you want to be a millionaire, you better start hanging out with millionaires. You want to be a fashion designer, start hanging around designers. If you remove things from your environment, they are not going to have an effect on you and it’s the same thing for people. Change up your circle- very, very important.

  • What are you listening to and reading?

You have all heard the phrase- you are what you eat. Well, I believe you are what you listen to and you become what you listen to and read. So, what type of books are you reading? What are you listening to? What are you watching on TV? When you are getting ready in the morning, listen to a podcast. When I’m doing my hair and makeup and stuff, I’m listening to podcasts from top online marketers and other people in the business world that I want to become and I want to learn from. What are you filling your ears and eyes with? Pay attention to that because what goes in will naturally come out.

  • Speak positive things over yourself.

The bible says that we hold the power of life and death in our tongue and it’s so true. There are  two glasses of water, I spoke positive things to one glass and negative things to another glass. We are talking about glasses of water. I’m not even talking about people.  Over a period of 10 days, the water that they spoke negative things to turned black! So, if you’re speaking that to a glass of water, imagine how much more of an impact it is when you’re speaking it to a human being or yourself! So, every single day- wake up and tell yourself, “yes, I can do it. Today, it’s going to be the greatest day ever. I’m awesome. I’m amazing.” Speak positive affirmations over yourself.

So pump yourself up before you have a buyer phone call that you have to make or before you have to pitch to a store in person or when you don’t know what to post on social media! Tell yourself, “yes I have so many ideas, I don’t even know where to start!” And those ideas are going to come to you, I promise!

  • Stay healthy and work out.

If you have ever noticed- most successful people workout. They have an exercise routine and it’s not because they are trying to lose weight. It’s because they understand that when you keep your blood flowing in your body, everything is going to work more properly. You are going to stay healthy- this includes getting proper rest and taking care of yourself. Your business is not going to go anywhere if you are a wreck and your health is a mess. So, it’s important that you stay healthy. This will also add to your energy. I love working out purely for the energy. That energy is going to help you be in a better mood and it’s going to help you stay motivated to get things done.

  • Build momentum.

I truly believe that building momentum is one of the biggest ways to stay motivated in your business. Like the Law of Motion says, when something is in motion- it stays in motion. So, think of a ball rolling down the hill. The more it rolls down the hill, the more it picks up speed and the faster it’s going to go. Thus, if you have momentum going in your business, don’t stop! Don’t take a break. You might need to rest a little bit, but don’t let that momentum get away from you. A lot of times you are not motivated to do things because nothing is going on in your business or you have no customers buying things online. So, if there is nothing going on, make stuff happen. I don’t wait for people to come to me, I will go to you. I will find a way to make things happen in my business and that’s just the attitude that I have because I know once I have the momentum going, it is like wildfire. Also, more things are going to happen because now you are going to EXPECT them to happen.

  • Change up your routine.

Sometimes, we are just really bored because we do the same thing every single day. You get up at the same time. You have the same commute to work, go to the same office, come home at the same time, go to the same gym, etc. That can get boring and keep you unmotivated. So, change up your routine a little bit. Maybe go for a run or do some meditation or prayer. I like to think of it like working out. Personal trainers advise their trainees to constantly change up their routine because your body can get used to the same exercises and movements. Your body will grow accustomed to the movement and won’t be pushed like it was in the beginning. Your fitness routine, therefore, stops progressing. Once you stop progressing and growing in life or in your business, you are dying.

  • Reward yourself and celebrate.

It’s always important to look at how far you have come. You might think that you are not where you want to be, but I can guarantee that you are not where you used to be and that’s my motto. I might not be where I want to be today, but I’m not where I was yesterday. So, we should always be moving forward and giving ourselves credit.

We all have a lot going on. First, most of us are women. We are moms, we are stepmoms, we are very emotional creatures and we internalize a lot. Guys have it easy- I’m sorry but it’s true. It’s ten times harder for a woman to start a business than it is for man. Look at where you were six months ago, a year ago, five years ago, and reward yourself. When you accomplish a goal, do something for yourself. If you like to shop, buy something.

  •  Have an accountability partner.

Your accountability partner will tell you what to do and he/she is going to expect that you have it done. So, having that person to kind of report to or check in with is one of the crucial ways to stay motivated and achieve your goals. So, make sure that you tell someone what you are doing. Just by speaking it out loud, you are setting that intention. Tell the world, tell everyone, and especially tell someone that is going to hold you accountable. You are more likely to do something if you know someone is counting on you.

  • Visualize the win.

It’s important that you visualize where you want to be. Literally, close your eyes and imagine what your life would look like if you never had to work for someone again. Imagine if you could walk into your boss’s office and say, “I’m sorry, two weeks is my last day and I’m never coming back.” How amazing would it feel to walk away from your job because you have a business that’s profitable and paying you more than you are making at your full-time job? Start to visualize the win, daydream, and create vision boards. Vision boards are so, so powerful.  So, what do you want your life to look like? Start curating your envisioned life on a board and put it in front of your office, your computer, your lock screen, or wherever you are going to see it. It’s going to really help you stay focused on your goals.

  • Make it fun.

Building a business is a lot of work. It’s not always peaches and cream. It’s totally different from working for someone else and having a job that’s very specific. As a solo entrepreneur, you are responsible for everything. You are wearing many hats and there is a lot to juggle. You don’t really think about all the things you have to do until you are thrown into it. But even though it’s not always fun, you can create the fun.

  • Say no to make room for the yes.

This is a big one. Say no to make room for the yes. As women, way too many of us are people-pleasers. I’m sorry, but most of us are saying yes to everything. People ask us to walk their dog, “yes.” People ask us to watch their babies, “yes.”

We automatically say yes because we really want to please people and then we regret it later because we didn’t really want to do it. We probably didn’t even have time to do it. So, then you hate yourself and you hate that person for asking you when really it was your fault because you said yes. Stop saying yes- when you need to say no. “No” needs to become your new favorite word. For example, if someone asks you to get lunch and they are a negative person and all they do is complain, then why are you going to lunch with them?

You need to make room for the things that you really want. To do that, you MUST say no to the things that you might not really want or might not be worth it for you.

  • Don’t ever quit.

Quitting is a permanent solution to a temporary problem. You cannot fail if you don’t quit. Failure is necessary for success. So, as long as you just don’t stop, you will eventually succeed I promise. Refusal to quit will motivate you. If you’re the type of person that constantly quits and then takes time off- then you won’t stay motivated in your business. Stand your ground. You can’t ride the fence the whole time. Decide that you are going to put everything into this business and just do it and don’t ever quit!

  •  Last but not least, remove as much thinking as possible.

This is going to sound a little weird, but I just don’t like to think. First of all, my brain needs a lot of energy in order to think and I have very important things to think about. When you have to think about something, it often allows room for your feelings to start to emerge. And feelings are kind of iffy. Feelings can kind of start to sway you in a direction that your mind will tell you, you don’t want to go. So, you might have a thought, but then the feelings override the thoughts.

Therefore, if you remove the thinking as much as possible, then you don’t have to worry about your feelings and you can have emotional intelligence which is important. So, one way you can do this is to create a system. Systems are great because systems stand for Save Yourself Some Time, Energy, and Money. You might have to put in a little bit of time and effort in the beginning to create the system, but the time and effort that you save in the end far outweigh the time and effort in the beginning. So, start to remove your thinking, start to create systems and just do. You know it’s almost like acting like a robot and I know that sounds kind of horrible. Why would you want to be a robot? You are a human being and you have feelings, but your feelings are not necessarily good for your business. You need to start acting like a business owner and do whatever needs to get done. So, start being committed. Start doing what you said you would do long after the mood you said it in has left you. And that’s what commitment is all about!

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Essential Tools For Every Fashion Designer.

As the year is running out, the acquisition of necessary tools or addition to your current tool set will be at the center of your thoughts.

We took time to compile essential tools and equipment every fashion designer should work towards having before the year runs out.

Dress Forms

https://i0.wp.com/static1.squarespace.com/static/571d2d2e62cd94c314ae246e/57c6f9ef440243071d39254a/57c6f9ef440243071d39254b/1478840497504/PRO%2BHOME.jpg?w=525&ssl=1  Dressforms

 

Fabric Pressing Tools

Steam Press Pressing Iron Ironing Board

 

Pattern Making (Cutting) Tools

https://i0.wp.com/images-na.ssl-images-amazon.com/images/I/51e7dP5IghL._SX300_.jpg?w=525&ssl=1https://i0.wp.com/www.zabeelind.com/admincp/sdata/itmimgs/itm_s_1400.jpg?w=525

 

Drafting Tables: Any good table high enough for your convenience will do the trick. The original purpose is for conceptualization and drafting pf designs. But this can also (not best practice tho) double as your ironing board.

https://i0.wp.com/www.draftingsuppliesdew.com/resize/shared/images/product/alvin/VAN48.jpg?resize=331%2C331

 

Computer Aided Design Software: There are a number of Softwares you can consider for use as mentioned in this article

https://i0.wp.com/4.bp.blogspot.com/-Xi3ag5tUGu8/T5ag5hpS-RI/AAAAAAAABOM/Ndoojj5Kb44/s1600/Winfashion_CAD_Pattern_Making_To_Cutting_.jpg?resize=363%2C272

 

Needles

https://i1.wp.com/www.jdr-be.com/Notions/tapestrysizes.jpg?w=525

 

Threads

https://i0.wp.com/s3.amazonaws.com/production.mediajoint.prx.org/public/piece_images/215766/_DSC1784.jpg?resize=525%2C349

 

Fabrics of all kinds

https://kwonran9020.files.wordpress.com/2012/10/dsc_0171.jpg?resize=525%2C349

 

Of course,  Sewing Machines

This is a tricky aspect because every Fashion Designer or Tailor will own or have access to a Sewing Machine of some sort.

But because they come in various types your decision on what type comes first, second, and last, on your ‘to-buy’ list should be based on the nature of clients you have and the kind of clothes your make most often.

https://i1.wp.com/i5.walmartimages.ca/images/Enlarge/638/995/999999-12502638995.jpg?resize=525%2C411

Most Importantly, you might not have all the finance in acquiring all these, we have a sewing space for you where you can get all the needed tools and machines at a monthly fee.
Checkout our website www.360creativehub.com and click here to apply for a space.

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Application Of Foundation Garment.

foundation garment

A foundation garment is an undergarment that is usually designed by the size of wearers, to get an attractive and fashionable figure. To get a young looking body figure, foundation garment must be needed.

Now a day’s foundation garments are also called shapewear foundation garments. It is often called “body shapers” or “contour garments”. Foundation garments include body briefs, bodysuits, bras, panty, control panty hose, control panties, corsets, garter belts, and girdles.

One of the first things a well-dressed girl learns is the value of proper foundation garments. Foundation garments are so important that a wise girl chooses a really well-made and properly fitted girdle or panties and bra in preference to a more expensive dress (like tops, kameez, blouse), shirt, T-shirt, coat etc. Every modern and active woman wants to get comfortable foundation garments that support and magnify her figure. For the fashion movements, fashion show, fashion photograph, fashion modeling special styles of foundation garments have been required.

Application and importance of foundation garments:

  • Foundation garments are designed for every type of figure.
  • The foundation garments should be soft in texture, comfortable to wear, and should allow freedom of body action.
  • For using this foundation garment women’s get slimmer and shapelier body appears.
  • For the young girl foundation garments especially designed for the growing figure.
  • There are different types of foundation garments. Main foundation garments are bra, panty, girdle, lingerie, and body shaper. All of these foundation garments are helps to fit your body posture and make self confident.
  • Any outer garment is dependent for its fit and general appearance upon the foundation garments with which it is worn.
  • Foundation garment generates an impression of vigor, raise the confidence level and express the attractiveness.
  • For clothing to fit, and fit well, women have to start with the right base.
  • If the women’s body has become badly out of alignment then a heavier foundation garment must be needed.
  • The perfect foundation garment helps to improve body posture, tighten the abdominal muscles and builds the balance and that make self- assurance.
  • If women’s body lost her muscles sag and muscle tone then firmer foundation garment support may be needed.
  • Fashion and foundations are closely related with each other, so fashionable and smooth foundation garment as well as a good for figure.
  • Wearing the right foundation garments for women body gives her confidence to go ahead with their daily fearlessly and give a perfect fit on dress.
  • Remember that foundation garment cannot give you miracle, but it can fulfill your dream. However, it can help to make good posture, mold and control the flesh, and give a smooth and attractive body shape.

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What Motivates Costumers In Fashion and Retail Business

Customer Motivation

Customer Motivation
A customer is the key person in any business. In fashion and retail business customer motivation is very important task.

Customer motivation is based on circumstances. In the past most people bought/make new clothes only when need arose, for a very special occasion or because their old clothes wore out.

The average person simply could not afford to buy more than basic necessities. In western society today discretionary income is large and people can buy/make new clothes frequently.

Therefore, buying motivation have changed people are able to buy clothes because they want. Buying motivation vary from consumer to consumer and from day to day. Motives are both rational and emotional.

Techniques that are based on customers motivation for purchasing:

A buying motive is the reason why the customer purchases the goods. Customers buy the goods due to several motives such as economic, social, psychological, etc.

To be Fashionable:
People may buy/make new cloth to make them they are trendy. To become fashionable to wear latest model dress is one of the important criteria. People with self-confidence don’t hesitate and are not confused while shopping.

To be attractive and impress other:
Consumer want clothes that make them look their best or that show their physical attributes. People also want to exhibit their label of taste or income through clothing. It is also way to express his status.

To fill an emotion need:
New cloth often helps people feel better psychology. Being secure in the feeling that they are wearing appropriate fashion helps them feel confident and self-assurance.

Styling features:
Styling features for instance color, texture, new look make a great role to create a positive buying motivation. People like to create their individual look based on their personality and try creating a different comfortable identity.

Practical consideration:
Consumer wants the best product at best price. Price is probably the most important practical consideration for the average consumer. Comfort, Brand label, Fabric, quality also takes role to make the change buyer motivation.

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TOP CAREER OPPORTUNITIES IN FASHION INDUSTRY

TOP CAREER OPPORTUNITIES IN FASHION INDUSTRY

To become a professional and successful designer, some initial creators must be needed like fashion knowledge that ranges all across the industry, fashion trends, sketching, painting, fashion illustration, knowledge about fabrics, colors and others materials, and create prototypes for fashion or trade shows.

In the clothing industry, fashion designers have found different areas to show their creativity that include women’s wear, menswear, children’s wear, footwear, accessories, textiles, interiors, events, packing and toys. Today all the peoples are fashion conscious. Everyone wants to get latest or fashionable dress for their daily life, that’s why career opportunities are increased vastly in our fashion industry.

Do you complete your graduation from the fashion designing area? Do you have an eye for style? Do you know about the current fashion? Do you have the passion into a profitable and rewarding career? Then hurry up and select your perfect career from the fashion industry, may be that is the right path for you!

Careers in the Fashion Industry
Different career opportunities in the fashion industry are given below:

Entry-level fashion designers still have higher salary rates as compared to other professions. If fashion designers have high educational background, relevant experiences, design skill, and specialized training’s, they will have better chances of finding more profitable job opportunities!

In the national or international fashion industry, there are three main working areas or fields of fashion design. Large numbers of entry level job opportunities are available here; you can find out your perfect profession that one to suit your humor and talents.

Here I will mention the professions of fashion area:
A. Fashion Designing and Production Professionals
B. Fashion Marketing / Merchandising Professionals
C. Fashion Media & Promotions Professionals

A. Fashion Designing and Production Professionals:

In this fashion fields, all the professionals are involved with design development, establish the designs and also introduce the final product in the fashion marketplace. They have principles, techniques, and tools to create sketches and models of original garments, shoes, handbags and other fashion accessories.

1. Art and graphic designer:
Art and graphic design is a most creative fields in fashion design. Art and graphic designer is a visual correspondent, who assembles into a visually pleasing and organized arrangement all of the motifs or images, typography, or motion graphics required to solve or complement a marketing challenge. They might work on a campaign, look book design and making, photo edit, as well as a magazine editorial shoot all within their career. The items designed are primarily for published, printed or electronic media.

2. Fashion designer:
Fashion designers create a new design and for developing this design they give instruction by their team or juniors. They work in variety of industries like manufacturing, clothing companies, design firms or boutiques.

Different types of fashion designer:

  • Costume designer (Men’s wear, women’s wear and children’s wear)
  • Shoe designer
  • Accessories designer
  • Lingerie designer
  • Embroidery designer

3. Assistant fashion designer:
The assistant within a small, designer level company requires abilities such as communicating in a professional manner and good organizational skills. It is an entry-level position that can be valuable in terms of gaining solid experience in the industry.

Assistant fashion designers assist fashion designers and chief fashion designers with everything from designing clothes to preparing for fashion shows.

They also assist with production work such as sewing, cutting, pattern making, making prototypes, coloring, and sketching. Assistant fashion designers may coordinate meetings, assist at meetings with clients or retailers, attend fashion shows and trade shows, and assist with managing other workers as needed.

4. Assistant designer for a high street retailer:
Large department stores mostly employ to make a design teams for doing their work on their own ranges. Each designer in the team is allocated a design assistant, who is trained to think about the detail regarding a particular label. The designer needs to know about new trends and requires information from fashion magazines, shop windows, merchandise inside shops, forecasting publications, the Internet, the changing consumer and street style.

General duties of the assistant fashion designer could be:

  • Gathering market research.
  • Initial sketching of ideas.
  • Liaising with the colourist to create a colour palette.
  • Using trend information.
  • Sourcing fabrics from different suppliers.
  • Sourcing trims such as zips and sequins.
  • Sketching working drawings.
  • Amending any design problems.

5. Assistant buyer:
The assistant buyer is a person who decides which styles are finally sold in the store. They discuss quality and prices through negotiation with the supplier. Some common job duties of the assistant buyer, for a high street fashion retailer, would consist of such tasks as meeting and greeting clients, chasing production, processing orders, maintaining office stock, collating and sending samples to the press, general errands, telephone and email inquiries.

6. Design and product developer:
Design and Product developer mainly do the job with the Design and Production departments of a fashion/retail company. They usually submit the report into the Product Development Manager.

The Product Developer mainly follow the complete development of product from initial drawings to final sample, liaising with factories and also travel to offshore factories to follow progress and check production, sourcing trims and fabrics, ordering raw materials and communicating with vendors. Product Developers for the fashion industry must know material specifications and analyze cost.

7. CAD Designer:
Computer-aided designers in the fashion industry use computer software to create design & sketches and also used to create clothes, accessories, shoes, intimate apparel, and more. They use the software to create prototypes for clients and employers. Computer-aided designers work for retail companies, fashion designers, textile companies, apparel manufacturers, and design studios.

8. Pattern maker:
Pattern cutting is a technical skill that requires detailed knowledge of garment construction in order to translate a design into a credible prototype garment. Most pattern cutters or maker work closely with designers to interpret a design from a sketch or working drawing.

In some cases the pattern maker and designer form a close working relationship, where both parties intuitively understand one another and the pattern cutter can work directly from a design sketch to produce a toile/muslin.

The pattern cutter works alongside the sample cutter and machinist and is required to communicate with garment technologists and designers before a sealed sample can be approved.

9. Pattern grader:
Pattern grader is a person who follows a prescribed system of applying mathematical gradients and ratios to pattern pieces to size them up or down. It is important to have an understanding of body shapes in order to understand the principles of grading, since not all sides of the pattern are graded.

10. Sample maker:
Sample maker or cutter work in the sample room as part of a technical design team, working closely with the pattern cutter. The sample cutter is responsible for laying out the sample length of fabric before cutting it out with shears. This requires a steady hand and close attention to detail and accuracy to maintain a straight grain and selvedge. The sample cutter is also responsible for arranging the most economical lay plan for each style; some fabrics can only be cut one way. As part of this process the sample cutter will make a record of the lay plan and provides a preliminary costing based on the quantity of fabric used.

11. Garment technologist:
The garment technologist is the critical link between the designer, the pre-production sample and the finished garment. They work in association with designers, pattern cutters, factories and production staff to agree and maintain quality standards and fitting requirements, monitoring the production process and checking for any faults on the garment or fabric as part of a rigorous process of quality control.

12. Fashion illustrator:
Fashion illustrators work with designers, art directors and for retailers to create visual images or banners of clothing, shoes, handbags, hats, and other accessories. They create magazines, advertisements by using computer-aided design (CAD) software. They do everything like sketch, paint, pastels and pencils to oils and computers to convey the designers or directors ideas clearly. Some fashion illustrators work with animation, color, and sound to accompany visuals, while others actually develop the designs and patterns that they illustrate.

13. Technical designer:
The Technical Designer is a liaison between Design and Production. They are essentially the engineers of fashion manufacturing industry. Technical designer will work with the fashion designer in order to ensure all of the notions and details are correct like thread color, stitch gauges, buttons, and zipper details.

14. Textile Agent:
The textile agent sells the collection on behalf of the textile mill; they will have agents in a variety of countries.

15. Textile Fabric Colorist:
Textile and Fashion fabric colorists are responsible for mixing, developing, and creating colors and color palettes for clothing, clothing lines, and textiles. Mainly the designer or other client will have a specific color in mind, and it is up to the textile colorist to mix it to precise specifications. In others cases, the fabric colorist might have complete creative freedom to create colors for a client based on the way he /she might interpret them.

They approve final color palettes, and they also check and receive swatches and fabrics from overseas dyers. They maintain color libraries, manage labs, and develop new techniques for mixing and developing color. They meet with vendors, agents, and mills, and they also develop color standards.

16. Warehouse manager:
Warehouse managers are responsible for safe and efficient receipt, storage and value-adding servicing and distribution and maintenance operations of a wide variety of products. They also ensure productivity targets are achieved and that all warehouse processes are running smoothly and promptly.

17. Product manager:
Job responsibilities of a product manager often vary from company to company. They are responsible to manage from concept developed, to design, sample production, testing, forecast, cost, mass production, promotion, support, and finally product end of life. Product Development Managers usually handle a specific product or product line and also include with marketing, profit and loss (P&L) responsibilities. It is a senior position within a manufacturer’s company.

B. Fashion Marketing / Merchandising Professionals:

Fashion marketing and merchandising professionals are responsible for identifying and creating latest fashion trends, to get knowledge about consumer psychology, to sell the products created by fashion designers. They promote fashion products with advertising and visual marketing campaigns. The fashion merchandising field includes jobs in both retail and wholesale sales.

1. Market researcher:
Market researcher is a person who studies about fashion market like people demand, what types of clothing, shoes, and accessories people want, and what price level are perfect etc. After researching or collecting data they convey their findings to retailers, manufacturers, and designers.

2. Fashion merchandiser:
In the fashion industry, fashion merchandising is another popular job field. Fashion merchandisers are doing their work with creativity and imaginative talents. It is the combination of marketing and advertising. They are tasked to analyze changing market trends, oversee production costs, supervise sales, and create income projections. A fashion merchandiser is also responsible for conceptualizing a fashion line appropriate for the current season.

 

3. Fashion buyers and purchasing agent:
Fashion buyers and purchasing agent select and collect the attractive fashion items like clothing, shoes, and accessories from the apparel manufacturers and wholesalers to sell in retail shop and departmental store. A fashion buyer will negotiate on price, including discount terms for prompt payment, and terms of delivery.

4. Fashion forecaster or Fashion predictor:
Fashion forecasting companies have the unique ability to predict latest fashion trends, which styles will be in year after year. They use research techniques and analytical skills to predict fashion industry knowledge like colors, forms, patterns, shapes, and even fabrics. Also called fashion color forecasters or fashion trend forecasters, fashion forecasters or fashion predictor have extensive experience in the fashion industry.

5. Fashion journalist:
Fashion journalist is the professional who write about fashion clothing, latest fashion and accessories for newspapers, magazines, and websites (articles are written on a freelance basis). They might attend different fashion shows, study designer and celebrity fashions to pinpoint trends. They also might be required to get information by conducting interviews with famous fashion designers and also make a report researching the fashion industry.

6. Fashion marketing and management:
These kinds of professionals are responsible to promote fashion products with advertising and visual marketing campaigns. They also responsible to manage the overall factory production, communication with buyer or seller, to maintain shipping, take right decision in any situation.

7. Fashion stylist or style specialist:
Fashion stylists generally work in photo shoots, commercials, movie sets, print advertisements and music videos to style celebrities and models. They help to show the wearer’s personality and style through the clothes and accessories that they are wearing. They also help the person’s to express their self-confidence.

8. Fashion coordinator and fashion director:
Only qualified, experienced and skilled fashion coordinator professionals will have the opportunity to get in the trade. These professionals are tasked to oversee the whole fashion design department.

Fashion director professions are the top level fashion design job position. Maximum renewed fashion industries require the expertise of skilled fashion director professionals. They are responsible for variety of tasks that are closely involved in fashion coordination, management, and promotional activities.

9. Requirement consultant:
Recruitment consultants are responsible for attracting candidates for jobs and matching them to temporary or permanent positions with client companies. They use different advertising media by placing vacancies such as newspapers, social media, websites and magazines to attract candidates and build relationships with candidates and employers.

10. Retail buyer:
A retail buyer is an important professional in the retail fashion industry. They are responsible for planning and selecting specific products to sell in retail outlets. Retail buyer’s select and purchase products from wholesalers and manufacturers for re-sale to their customers. Negotiating and forming relationships with wholesalers and manufacturers, to predict what items will sell next season, to review the sales performance of the current items, customer demand, including price, quality and availability, market trends, store policy and financial budget plan are the main jobs for a retail buyers.

11. Retail merchandiser:
The retail merchandiser sells the products in small quantities and coordinates as an intermediary between the wholesaler and consumers. They draw a sensible plan about careful purchasing, monitoring and predicting stock level and arrange different sales promotional activities for product.

12. Visual merchandiser:
Visual merchandising is a correct merchandise layout plan; eye catching product display is in the correct place at the correct time, it reflect the correct quality at the correct price only for attracting consumer attention and sell.

Visual merchandisers work as part of a team that may be led by a visual merchandising manager, working with senior, head office retail managers or a marketing team.

13. Fashion sales/brand representative:
The main job responsibilities of a fashion sales representative are to sell the products manufactured by their fashion company.

14. Boutique owner:
Boutique owner is a person who launches a boutique or fashion house. To fill up his/ her dream they can do everything. He is responsible for taking care of the business of the boutique, follow up the general operations of the boutique on a daily basis, motivating and sustaining a professional harmony among the staff members and employees, plan merchandising ideas.

15. Fashion house manager:
Fashion house manager supervise teams of designers, manage other staff members, maintain business operations, and work with clients. Fashion house managers generally work long hours, travel extensively, and attend fashion shows frequently.

16. Supplier:
Buyers rarely deal directly with manufacturers, preferring to buy their merchandise through a reliable and trusted agent or through a third party known as a supplier. The supplier career is very similar to the product development career.

17. Retail salesperson:
In the fashion industry retail salespersons are help to sell clothes, shoes, coats, boots, accessories, lingerie, cosmetics, and sleepwear. Good communication skill must be required to get this job.

C. Fashion Media & Promotions Professionals:

These creative professionals are not directly involved with designing but they help to promote fashion product for customer attention. Fashion writers and editors are employed by newspapers, magazines, web sites, and other media outlets to keep consumers up-to-date on style trends. Fashion photographs, illustrators, and stylists are often employed by catalogs and magazines.

1. Fashion photographer:
In the fashion industry, fashion photography is a specialized job field. Fashion photographer helps to take pictures of models, mannequins, fashion show, professional portfolio and sets. They photograph for designers, fashion magazines, fashion product promotion (advertisements), and more.

2. Ramp model:
Model helps to promote fashion items for getting the customer attention by the way of photo shot, runway fashion show.

3. Costume designers:
Costume designers are the fashion professionals who are tasked to develop wardrobes, footwear, accessories and other fashion apparels that will be used in theatre, film, and television. They work closely with the directors, producers, as well as with the costume design team to ensure that the costumes that will be generated are precisely based on what the story, drama, or script requires.

4. Fashion editor:
Fashion editors oversee the creating process of content, developing and presenting content for fashion-specific magazines, photo shoots, websites, newspaper sections, or television shows. Editors may specialize in apparel, accessories, beauty and make-up, and so on.

5. Fashion public relations specialist:
Every fashion companies want to sell goods and services to the public, that’s why they need to generate interest in their product. The interest is generated by the public relations or P.R. company. The P.R. company will develop individual press coverage for each client and produce publicity and promotional campaigns that reflect the current requirements of the client and also anticipate the future needs of the markets at home and abroad. They are used different media to broadcast and generate interest in the product or service like small advert in a local newspaper, a commercial on national television, fashion shows, press conferences, viewing new products and through parties.

6. Fashion writer:
Fashion writers make editorial writing for media like fashion magazines, newspapers, fashion / design websites or blogs, and of course for television. Maximum fashion writers work within editorial departments of fashion design firms. But different fashion writers are specialized in different area of fashion. Some fashion writer submitting career direction articles in his/her blog on freelance basis. Some popular fashion editors tend to partner with photographers, make stories for media. They select different topics like designers career path, editors, models and celebrities interview, current fashion news and others who make up fashion’s inner circle.

7. Press assistant:
The press assistant may help to create the press sample which is used for promotional purposes at trade shows and in media mail-outs.

Some key duties of press assistants are:
Create interest in the product and inform.
Provide an overview of that seasons range by highlighting key silhouettes, the colour palette, fabrics and key pieces.
Provide digital and printed images of them product.
The press assistant organizes promotional parties – the venue, lighting, sound, the printing of invitations and the organization of refreshments.

8. Digital media and advertising coordinator:
They are responsible to promote their product or service in different digital media. They make creative advertisement for customer attraction.

9. Marketing/Social media assistant:
Social media assistant create a content that promotes audience interaction, increases viewers presence on company sites, product details, and encourages customer to purchase product. They manage company social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms.

10. Online merchandise coordinator or E-commerce manager:
E-commerce manager have a team, they supervise retail or fashion company’s online sales and presence. They are responsible for conveying a consistent brand image, product images, product details, reviews that attracts customers by encouraging sales on the Web. They are always active to communicate customers and keep update the product information.

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