Create the Right Logo For Your Fashion Brand

When was the last time you took a good look at your logo and made sure it was working for you? And I mean working as in “doing work.” Your logo isn’t just there to look pretty; it needs to attract the right customers and establish trust.

As a fashion business, this is even more important. Your customers are coming to you with an aesthetic top of mind. They are deciding whether or not your aesthetic is the one they will put on their bodies to reflect themselves to the world. They see your logo at the top of your website and quickly judge whether or not your brand reflects them – even before they have scrolled down to see your products.

But how can you even tell if your logo is doing a good job?

What makes a logo good?

Often when non-designers are making logos, their impulse is to over-design. Don’t fall into this trap! Nike’s logo is a simple swoosh. Club Monaco is just text. Heck, so is Anthropologie, Topshop, The Gap, and many more.

Memorable: A customer sees the label in one of your garments, continues wandering through the boutique, and picks up another piece of yours. Will they connect it to the first one they saw?
Timeless: It’s hard to avoid trends entirely – that’s what makes something look current! – but the trendier your logo is now, the faster it will look outdated. (e.g. the Lobster font recently experienced a heyday, and you’ve probably seen a lot of geometric animals around)

Versatile: Your logo needs to work in a variety of settings, from the side of pens to a black and white ad in your local paper to the sew-in tag on the back of your garments. And it needs to be just as effective in each of these settings.

Appropriate: Above all, your logo has to be appropriate for the audience you are trying to attract. Just like bright purple might not be appropriate for an outdoorsy brand, elaborate script fonts may not attract people to your minimalist clothing line.

Identify What Your Brand is About

What is your brand about? What’s your “thing?” What’s your niche? Are you a personal style blogger? A fashion news? Vintage? What are your values? Are you luxury or budget? Who is your market? Is it preppy or urban? Write down what your brand is about and keep this in mind for the next step.

Research Logos You Like

Make an inspiration board (real or virtual) of EVERY logo you have ever seen that you love. It could be the MTN logo, whatever, Chances are it could be something elegant and fashion related like Vogue’s logo, or Chanel, Louis Vuitton, whatever, collect every. logo. you. like.

Research Your Niche, What is The Visual Language?

Think about fashion magazine logos, how they all look similar, all caps, serifed fonts. Newspapers tend to use black-letter type like The Guardian. These themes are the subliminal message that the brands belong to a certain niche and have particular values.

Work in Black & White First, THEN Add Colour

Back in the day before digital where colour is ALWAYS an option, logos had to look good in black and white so if you needed to submit your logo to a print publication or use it for marketing material and you didn’t have a budget for color (more expensive) you had to have a logo that looked good in black and white. Nowadays, especially in digital, colour is always available, do you know anyone with a monitor that doesn’t have colour?

That said, it’s still a good idea to at least work in black and white. Why? You get an idea of the contrast, your logo isn’t dependent on color. And if you do happen to need it printed in black and white, it doesn’t lose impact.

 

Keep it simple

If you don’t have the skills, keep it simple. If you do have the skills, why are you reading this? Kidding! Even simplicity takes skill… sometimes, even more, skill than a complex logo. Think about Nike, how simple that logo is. Or Chanel. Less is more!

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The Need For a Portfolio Design as a Fashion Designer

For a fashion designer or anyone that is involved in the creative industry, having a portfolio is a must– no questions asked. A portfolio reflects your creativity and showcases your work to the potential clients. It serves as a true example of what you are capable of and what abilities you have to offer.

It is just as important to have an online portfolio (on the internet) as well as an offline portfolio (printed folio). Having an offline portfolio is important when you have to physically meet your clients at their workplace, where it can be taken to meetings and interviews.

The best way to build a great fashion design portfolio is to focus on the content. It should showcase the designer’s creativity and unique style. Many things should be highlighted in the portfolio including sketching ability, knowledge of how to use color, textile understanding, design development, and problem-solving skills.

Sketched illustrations should be in the portfolio so the potential client knows the designer can accurately sketch his or her ideas. The sketches should be large, colored final copies of the design, if the initial sketches are available and there is room in the portfolio, include those as well. This shows the development of the design from start to finish.

Each collection should include fabric swatches that show what the designs should be made. Small squares are preferred, but make sure they are large enough to show any texture or pattern that may be a part of the fabric.

A good portfolio will enable you to make connections, position yourself in the market and find a job. Creating a strong, eye-catching portfolio demands creativity so that it best reflects the abilities, experience and the skills of the designer.

Before preparing your portfolio, the audience for which it is designed for should be kept in mind. It is best to design an adaptable portfolio, that can be modified to fit any situation. A fashion portfolio design should be to the point and easy to read/navigate through.

The best work should be kept as the first views because nobody has the time to look into the entire portfolio. The work thus showcased should be convincing and impressive, so that it appeals the potential client or the employer.

Fellow fashion designers and creatives, I hope that this has convinced you to start compiling and creating your own fashion portfolio design.

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6 Steps to becoming a better Fashion Designer in 2017


In the opinion of leading fashion designers, there are 6 things you must do to be a better Fashion Designer in the New Year.

  • Know The Trends
  • You can choose to go with the trends and create designs that are in tune, you can decide you want to bring back some styles from the past or create something completely out of the box!

    This journey as designer will be confusing and you won’t look like you know what you are doing if you don’t know and understand whats in or out and decide where you want to stand. You cant be an island in this business. A good way to do this is to come around a community of Fashion Designers to be in the know of what people of like (and unlike) minds are creating.

    Our Cosewing hub serves this purpose; where you can meet and work together with other Fashion Designers. Take a virtual tour at www.360creativehub.com

  • Get Familiar with Computer Aided Design
  • In 2017, if you don’t know how to use the computer to create and present your designs, you are certain to be limited this year.

    Your ability to present yourself as a serious minded professional is very important if you must become big this year.
    Computer Aided Design is a good thing to to add to your arsenal this year. There are a number of easy-to-use software you can get and learn; Fashion Cad, Optitex, Fashion Sketcher, Digital Fashion Pro and lots more

  • Don’t put fame first

The desire to be recognized and celebrated for your work is a fair one! We all want that. Besides who doesn’t want to style the biggest musician or actress in town.

But that is not where the work starts! Before ‘Celebrity Fashion Designer’ or whatever prefix you might ant to add to your name….comes the root word ‘Designer’. The journey starts with making actual clothes for actual people! So get busy, and make clothes, mastery of the art will get you noticed with time.

  • Know your Strength and do your Strength

A good path to relevance in the world of Fashion Designing is to identify what you are best at, and do more of that.

Are you better with Bridal clothing? Casuals or Corporate? Bespoke and so on. Take time to find your vibe and stick to it.

  • Know your customer

Fashion as we know it is an art, but the bottom-line remains that you are trying to run a business. And so the Customer becomes a major factor.

Know each Customer’s unique needs and what fashion means to them, understand the basic body types, make up styles and how to plan a wardrobe.

  • Work with the right tools

Your manual sewing machine won’t take you where you want to be this year. You certainly need too get a good grasp of other modern equipment. Find out what professionals are using to achieve superior results; get as close as possible, as often as possible to those equipment.

A Number of facilities and Training schools afford you the opportunity to learn these very modern sewing machines, you can also offer free assistance or take up an internship with a fashion designer around you who has what you need. Alternatively, you can find a fashion center near you that offers space and equipment for fashion designers to use for their work.

A good example is 360 Creative Hub at Surulere, Lagos.  Our facility comes fully-equipped with state-of-the-art fashion gadgets you can rent for your use at very affordable rates.

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Big Opportunity for Upcoming Designers – The ‘Lagos Top 20’ Challenge

As a way to start the New Year,  Nigeria’s  1st Coworking Space for Fashion Designers introduces the #LagosTop20 Challenge to celebrate and reward creativity among local designers.

20 outstanding local designers will be chosen as the #LagosTop20 and will get
1. 1 Month FREE access to use our Premium Fashion Design Coworking Facility in Lagos
2. Featured on Leading Blogs in the country
3. 1 Month Social Media Marketing Campaign to jump start their outfits to new levels in 2017.

Get ready to be exposed beyond your imagination!

They are the most inspiring Upcoming Fashion Designers to watch out for in 2017.

To Enter
Simply Follow us on TwitterFacebook or Instagram and upload a Picture of your most inspiring work for 2016 using the hashtag #LagosTop20. If its good enough, you could be on the #LagosTop20!

At 360 Creative Hub, we are solving the problem of inadequate equipment and poor business accommodation for local fashion designers! Enter the challenge for an opportunity to start the new year with excellence!

Entries Close Saturday January 14, 2017

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360 Creative Hub_ The Fashion Designer’s Coworking Space

Fashion is arguably the next big deal in Nigeria and as such, has seen many entrepreneurs emerge than most special crafts in Nigeria. Their needs range from machinery to office space where they can work and create, to runways where they can flaunt their creativity.

Real Estate in Lagos can be a business killer hence the need to create a workspace for these bubbly entrepreneurs to express themselves, free from financial inhibition. Space where they can find specific materials for production and a chance at mentoring and professional advice. Space like 360Creative Hub.

360Creative Hub is the first fashion co-working space in Lagos. Situated in the heart of Surulere at NO 34 Ajao Road off Olufemi Street off Ogunlana drive Surulere, it is home to a dozen of fashion designers who need an affordable space with all the needed machinery that can make work easy and creativity grand.

“360Creative Hub is focused on promoting the development and consolidation of fashion companies” – Blessing Achu CEO Creative Hub

As in all co-working space, 360 Creative Hub gives fashion entrepreneurs, access to their own private space where they can dream and imagine designs with the co-factoring section where, they will find all the specific machine they need for production, creating and building their passion.

360Creative Hub is a creative and collaborative co-working space dedicated to the fashion industry. Our collective space provides a platform for brands and fashion-focused individuals to come together to work, collaborate, converse, and ultimately, achieve their dreams. We believe in coming together and building a dynamic, fashion-focused community where work and play, is the motto of the day.

When creating 360Creative Hub, our passion was to provide more than just a workspace, we wanted to foster a truly unique collective community where fashion entrepreneurs can grow healthy and wiser. We will be hosting programs and classes featuring the industry’s most experienced speakers, educators, and experts. Catering to the left and right side of the brain, to help strike the balance between creativity and business – Blessing Achu

The goal is to provide the equilibrium needed to grow a business and to create a world of fashion. 360Creative Space is unique because it provides graduates and emerging designers with not just a collaborative workspace but a vibrant network of fashion specialists (such as pattern makers, illustrators, and machinists) as well as fashion partners (such as advertising, marketing, graphic designers and accountants).

This complete end-to-end service at designers fingertips is a first-to-market fashion house ensuring designers are supported all the way, through the fashion ecosystem – including getting their collections to market.

Take a Tour of our Facility here

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