Recap: Miss Nigeria 2018

Chidinma Aaron on Sunday defeated 12 other finalists to win the 2018 Miss Nigeria beauty pageant crown.

Chidinma Aaron, Winner Miss Nigeria 2018

The contestants were Ntan Nton, Egede Lagele, Thomas Mseve, Ameh Munirah, Otunba Ifunaya, and Shitta Remilekun. Others are Tizhe Usa Miriam, Okudili Odinaka Doris, Agida Stephanie, Ugwu Ijeoma, Aaron Chidinma Leilani, and Dunu Chisom Olivia.

Ebuka Obi-Uchendu

The final five were Dunu Chisom, Ntan Sharon Nton, Ameh Munirah, Agida Stephanie and Aaron Chidinma Leilani. Dunu Chioma became the first runner-up, while Ameh became the second runner-up.

Ezinne Akudo

Chidinma Aaron who winner of the pageant will take home N3 million, a luxury apartment and an automobile. She takes over the crown from Mildred Ehiguese who won the 2017 edition.

Rita Dominic

 

Image Credits: Bella Naija

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David Lanre Mesan’s Masterclass: Business Strategy Through Partnership

David Messan, a business strategist, and investor held a masterclass in the 360 Creative Hub as part of our Fashion Business Series. The masterclass was an intimate, roundtable of 15 young entrepreneurs.

The topic centered around growing a successful business through partnerships.

He started by talking about the importance of vision and how important it is to have clarity in your business. And in addition to financial capital, the strength of people capital. For one to be able to get the right profit they need the right people.

To sell anything, talk about the benefits of your product. Copy a popular style and when you get customers slowly migrate into your personal style.

For a strategy to manifest, you need to know how to strike: never stop talking about your business, don’t be too humble to be stupid, learn to talk.

When things aren’t going well, learn to take a break and re-strategize but not quit. The customer should influence your strategies and your business model.

Part of a brand strategy is keeping imagery in mind. The brand logo should be simple, relative and memorable.

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Recap: GTBank Fashion Weekend

GTBank Fashion Weekend kicked off on Saturday with a slew of Masterclasses from top industry experts including Project Runway’s Mr. Jay and famed designer Dapper Dan.

Designers, both domestic and foreign all showcased in the runway with clothes ranging from edgy to soft to culturally relevant.

Designers included LaQuan Smith, David Tlale, Ituen Basi, Lanre Da Silva Ajayi.

Some pictures from the runway.

Adama Paris
Adama Paris
Gozel Green
Ituen Basi
Ituen Basi
Sukeina
Sukeina
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Fashion Week Marathon: What To Wear When You Have Nothing To Wear

Lagos Fashion Week is gone. The first of many that follow. The planning of fashion week goes through everything from weird skincare regime – vampire face mask, anyone? – to obnoxious fashion.

After Lagos Fashion Week, having ideas for what to wear might be a struggle. Especially, for the majority of people who do not have the cash flows of billionaires or the privilege of celebrities.

To help you get through the fashion week, a list has been compiled not to tell you what to wear exactly but to open your creative juices.

Ankara outfit and heel-less animal print shoe
Baggy ankara trouser, whtie sneakers and brown jacket with faux fur lining
Dapper looking men
Isiagu short A-line gown
white crop op, long jacket and blue skirt
white crop op, long jacket and blue skirt
Man in denim pants, over sized black hoodie and a parachute jacket
polka dots white button-up shirt, brown jacket, and black trouser
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Shola Ajayi:Content Creation And Your Brand

Some vital questions you need to ask yourself before starting a brand or launching a product are: Who is your target audience? What is your brand story? What are you aspiring to be? What do you want to have gained by the end of this session?

Shooting Techniques: Rule of thirds

The rule of thirds is a guideline which applies to the process of composing visual images such as designs, films, paintings, and photographs. The guideline proposes that an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along their intersections. Proponents of the technique claim that aligning a subject with these points creates more tension, energy and interest in the composition than simply centering the subject.

Example of a Rule of Third. Photo credit: Contrastly

Film Story Board

A six-board to show different scenes and how they’re connected.

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Yoanna ”Pepper” Chikezie: Building Your Business Online

What’s our story? Your story should be as personal as possible. To build a brand online you need;

– Purpose
– Authenticity
– Experience
– Transparency
– Focus

Visuals! Visuals!! Visuals!!!

– Visuals help define a brand’s identity and communicate the vision of the brand.
– Creates better experiences.
– Shows off details.
– Create visuals that are memorable.
– Get creative and think outside of the box.
– Be consistent.

Marketing Mix

Advertising
Direct marketing
Personal selling
Sales promotion
PR and publicity
Word of mouth
Visual merchandising
Packaging
Corporate identity
Exhibitions

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Oben Bate: Business Model Canvas

– A strategic management and lean startup template for developing new or existing business model.
– It gives you the structure of a business plan without the overhead.

Business Model Main Drivers
– Focus; Is the stripping away of so many pages of a traditional business plan.
– Flexibility; It’s a lot easier to tweak the model and try new things.
– Transparency; much easier to understand.

BMC Element
Key Partners
Key Activities
Costs
Key Resources
Channels
Revenue
Customers
Customer relationship
Value propsitiong

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Banwo Omobolanle: The Mechanics Of Branding

Branding in one word is perception. It is basically how people see you. Following this pattern, brand identity is how a business presents itself and want to be perceived by the customers.

Bolanle Omobolanle[/caption]

Be consistent when building a brand, and know your target. Your aim of branding is successful when people see you the way you want them to see you.

Branding encompasses name, logo, colour, shapes, ads, language and interaction with customers. A good branding creates trust, and will make people pay more.

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Wumi O: The Fashion Business Beyond Fame

The first set of questions one must ask themselves when starting a business or launching a product is the cliche and obvious one:

What is your product?
Who is it for?
How do I get it out?

These questions when answered in all honesty and clarity is the blueprint to knowing what you want to produce and for whom.

Fashion startups have a tendency of multi-tasking, this saves finance, but the idea of really building a brand is to know when to seek help. One man cannot do it alone. In a situation where you can’t afford to hire, then contract.

As a designer one must create a niche and the best way to do so is to identify you signature. A way of cutting, layering or perhaps, colour. Most top designers all have a signature, a mood that comes to mind when a designer’s name is mentioned. You need to find a way to marry your signature to the trend at any particular time.

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The Fundamentals Of Business Structuring

Mr Gbenga Totoyi, a human resource expert explained everything a startup need to know about business structuring.

He explained that human resources helps one do business without emotional distraction.

In an organisation, there should be:

Structure – are designated roles in a business which every employee fully understands.

Policies – are already-made decisions to cover all issues or problems that may arise in the company.

Processes – is the how and why your business functions.

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